When 50% of online Canadian adults own a smartphone and 51% report having their smartphone, their tablet or a PC with them while they watch TV, behaviors change. A new study from Google finds that Canadians search on a second device while watching TV or video, changing viewing habits and ultimately how they shop. Simultaneous multi-screening is now a part of Canadian life and marketers can optimize their media investments and performance by understanding this impact. Learn more in the research study below.
- December 2013