When it's time to think about colleges, students hit the internet. We partnered with Compete to learn more about these "eduSearchers." A few key facts: they are highly informed, place value on name recognition, and initiate their research early on, relying on search, mobile, social and video.
- March 2011
What online patterns do we see across prospective students seeking higher education? Google and Compete pair up to understand:
- Education queries grew 33% year over year while unique visitors to education sites grew 40%
- eduSearchers are more informed, but converting less
- Edu decision paths are scattered and non-linear