What's the most effective way to target the auto insurance customer? This study, completed with Compete, looked at the effectiveness of reach of a Google Display Network (GDN) campaign and a portal homepage takeover, and found that 66% of auto insurance seekers can uniquely be reached via a one-day GDN Blast. Furthermore, a one-day GDN Blast added to a YouTube Homepage Takeover reaches an amazing 88% of all auto insurance seekers.

Published
June 2011
Topics

What's the best way to balance precision and scale when targeting the auto insurance customer? We looked at the effectiveness of reach with Compete and found:

  • 66% of auto insurance seekers can uniquely be reached via a one-day Google Display Network Blast that cannot be reached on the top portal homepage
  • A one-day Google Display Network Blast + YouTube Homepage Takeover reaches 88% of all auto insurance seekers

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