What's the best way to reach beauty enthusiasts on the internet? We wanted to find out. By comparing Google Display Network (GDN) and Homepage takeovers on portal sites like Yahoo!, we found that the GDN was more successful. In fact, it connected with 4.2x the target audience than top portal homepages.

June 2011

Beauty enthusiasts are all over the web, but what's the best way connect with them? Learn from our study with Compete:

  • The Google Display Network reaches 4.2x more beauty enthusiasts than the top portal homepage
  • 39% of all beauty enthusiasts would not be reached through the Yahoo! homepage but would be reached via the Google Display Network each day