How do you breakthrough to business decision makers online? To find out, we tested the effectiveness of the Google Display Network (GDN) compared to ads on portal sites. Through this study, we found that the GDN reaches 4x more than the nearest competitive portal (Yahoo!)-including 41% of business decision makers that would not have been reached anywhere else.

June 2011

A business decision maker's time is precious. How can he/she be reached effectively? We investigated with Compete to find:

  • 26% of the visitors to the Google Display Network custom channel are business decision makers, delivering a 6x greater composition than any portal page