Travel is a huge industry, with many different voices competing for consumer attention. With so much clutter online, how can you deliver ads to the right business traveler? A Compete study compared the audience that the Google Display Network reaches to those that traditional homepage takeovers reach and found that on average, 71% of business travelers visit the GDN every day compared to 14.7% that visit the Yahoo! homepage, and that ultimately, the Google Display Network reaches 4.8X more business travelers than the top portal homepage.

Published
June 2011
Topics

With so much clutter online, how can you deliver ads to the right business traveler? A Compete study compared the Google Display Network to traditional homepage takeovers and found:

  • On average, 71% of business travelers visit the GDN every day compared to 14.7% that visit the Yahoo! homepage
  • The Google Display Network reaches 4.8x more business travelers than the top portal homepage

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