This study, conducted with Compete, looked at the effectiveness of the Google Display Network (GDN) vs. portal takeovers in trying to reach investment researchers. We found that the GDN custom channel has a higher concentration of investment researchers than any of the top portal homepages, and that the GDN custom investment research channel exclusively reaches over 50% of investment researchers that do not visit the top performing portal homepages.

Published
June 2011
Topics

Trying to reach investment researchers? A study with Compete measures how to do it:

  • The Google Display Network custom channel has a higher concentration of investment researchers than any of the top portal homepages
  • The Google Display Network custom channel exclusively reaches over 50% of investment researchers that do not visit the top performing portal homepages

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