What's the best way to reach luxury car buyers online? We partnered with Compete to find out. Through a comparison of the Google Display Network (GDN) and traditional portal takeovers, we found that GDN reached 4X more of the audience- including 35% who don't visit top portal sites.
- June 2011
The elite audience of luxury car customers can be difficult to target. Compete investigated how effective the Google Display Network is at pinpointing them:
- The Google Display Network reaches 4x more luxury vehicle shoppers than the top portal homepage
- The Google Display Network exclusively reaches over 35% of luxury vehicle shoppers that do not visit the top performing portal homepage