What's the best way to reach luxury car buyers online? We partnered with Compete to find out. Through a comparison of the Google Display Network (GDN) and traditional portal takeovers, we found that GDN reached 4X more of the audience- including 35% who don't visit top portal sites.

June 2011

The elite audience of luxury car customers can be difficult to target. Compete investigated how effective the Google Display Network is at pinpointing them:

  • The Google Display Network reaches 4x more luxury vehicle shoppers than the top portal homepage
  • The Google Display Network exclusively reaches over 35% of luxury vehicle shoppers that do not visit the top performing portal homepage