Would a homepage takeover on Forbes be the best place to reach online bankers? In a study with Compete, we looked at data from sites like it to find out. We found that the Google Display Network (GDN) actually reaches 3.8X more of the target than traditional homepage takeovers on the "heavy hitter" sites like Forbes. In fact, almost a third of the reach includes people who don't visit portal sites.

June 2011

Would a homepage on Forbes help a marketer achieve target and scale? Google and Compete stacked up the numbers and here's what we find:

  • The Google Display Network reaches 3.8x more online bankers than the top portal homepage
  • The Google Display Network exclusively reaches over one third of the online bankers that do not visit the top performing portal homepage