It's not unusual for an auto buyer today to spend months researching cars online before ever stepping into the dealership. Where's the best place to reach them on the web? This study, conducted in partnership with Compete, found that the Google Display Network reaches four times more standard vehicle shoppers than the top portal homepage, and exclusively reaches over 35% of standard vehicle shoppers that do not visit the top performing portal homepage.

Published
June 2011
Topics

Auto buyers today spend months researching online prior to going to the dealership. This study with Compete finds ways for marketers to intercept these shoppers in the process:

  • The Google Display Network reaches 4x more standard vehicle shoppers than the top portal homepage
  • The Google Display Network exclusively reaches over 35% of standard vehicle shoppers that do not visit the top performing portal homepage

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