Beverages typically aren't the kind of product someone buys online. But they are a product that a lot of people search for online. In this study, we look at how well online search translates into offline sales of beverages. What we discovered is that searchers spend more on beverages than non-searchers, make more frequent trips to stores and spend more per trip.

June 2011

Are online searchers a valuable behavior for beverage advertisers? We worked with Compete on a new online to offline study to find:

  • Searchers spend more than non-searchers on beverage, driven by more frequent rips and more spending per trip
  • Search engines drive 1 out of 3 visits to beverage branded sites
  • Searchers visit more often and spend more time on beverage sites than non-searchers
Search engines drive one out of three visits to beverage branded sites.