While consumers can't test drive a car or try on a sweater in their browser windows (yet), browsing online is making a huge impact on what they buy at the store. In fact, 40% research on to the internet before opening their wallets for purchases, big and small. We've taken a closer at that behavior and crunched some numbers to show how shuffling ad dollars and amping up your presence online can mean bigger in-store sales.
This white paper looks at the impact of online research on offline sales. Four out of ten people prefer to research online before purchasing offline (ROPO). This seven page paper will help you understand what impact ROPO is having on your business, and how understanding the relationship between online research and offline sales will help you get under the skin of these valuable customers.
We invite you to join us in exploring this new digital frontier.