As the Boomer generation approaches 65, they are greeting healthcare concerns with all the tech-savvy of a group much younger. 57% have searched for health and wellness info online with searches ranging from treatment, drug and remedy information as well as medication efficacies, side effects and risks.
- September 2010
As the boomer generation approaches 65, the way in which they research healthcare for themselves and loved ones is proving to be uniquely tech-savvy:
- Boomers are just as active in searching online for healthcare-related information as any other adult demographic
- 57% have searched for health and wellness information online
- They're also more likely to look up medication and treatment information for friends and loved ones