As the Baby Boomer generation approaches 65, how do they make decisions about beauty products? This study of Beauty Boomer decision makers discovered that while 28% are seeking products to look younger, 50% of them seek products to help them feel their best. The web is their top source for purchase decisions, and 63% have turned to online search after seeing something in a TV ad.

Published
September 2010
Topics

As the boomer generation approaches 65, are they seeking ways to look younger or feel healthier? This study of Beauty Boomer decision makers discovered:

  • The Web is their top source for purchase decisions
  • 63 percent have turned to online search after seeing something in a TV ad
  • Among incentives to buy beauty products, free shipping is their favorite

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