Thanks to social media, customer evangelism and viral referrals have flipped the marketing model on its head. In this report, Wildfire by Google experts help marketers decipher the ins and outs of Forrester's new media model.

November 2012

Social media has made the classic marketing/sales funnel obsolete. Viral referrals and customer evangelism now play a major role in purchase decisions, so savvy marketers need to engage consumers where it really makes a difference. In this report, Wildfire by Google's experts will walk you through a framework for today's social customer journey based on a model created by Forrester Research. You'll learn:

  • How consumers interact with social media while on their journey to purchase
  • Successful strategies for how brands can meet consumers at critical junctures along the way
  • How real brands are doing it today