How do teens and young adults interact with digital-and how do offline channels impact their decision making? Google and Ipsos MediaCT partnered to understand what makes this elusive audience tick. We found that the internet is an everyday part of their lives, and is central to the way in which they entertain themselves, find information, and learn. As an advertiser, it is critical to be present across many digital platforms in order to engage this audience. Online video, search, and social networks build upon each other.

July 2012