Nearly all expecting moms and moms with newborns who have searched for baby care products have ultimately made a purchase - either in-store or online - as a result of using a search engine. Their research process typically begins 1-2 weeks prior to purchase for baby products, if not closer to the purchase date. This Mom & Baby report discusses how, when and what moms search on for this category, as well as the role of online video.

April 2012