Did you know that the internet is used by more moms than other media to gather info on fast food restaurants? Giving new meaning to a drive-thru, moms are using their mobile phones to search for fast food restaurants while enroute in their cars (50%), slightly more than those who search at home (47%). Among those who did use their smartphones, 32% looked for promotions or coupons. This report discusses how and when moms search for the fast food category.

April 2012