What is mom's top source for gathering information on household cleaning/laundry products? 46% of moms surveyed said the Internet, a selection that surpassed friends, relatives, or colleagues and television. Nearly 40% of moms are researching household cleaning/laundry products 1-2 days before making a purchase, and over half search for product savings or a generic category term when searching. This report discusses how, when and what moms search on for this category, as well as the role of online video.

April 2012