Research Study

Our Mobile Planet: United States

the rundown

Google partnered with Ipsos OTX Media CT to understand smartphone usage in the U.S. We found that smartphone users are heavy multitaskers, with 86% using their phone while doing other things. Also, 94% of smartphone users look for local information on their phone, and 90% take action as a result.

"Smartphones are critical shopping tools with 95% having researched a product or service on their device."

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  • Published May 2012
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