When shopping for new TVs, more people are watching online videos, and it's influencing what they buy. According to this study by Google in partnership with Compete, 42% of TV shoppers use videos while researching and shopping. Of those, 81% watch for more than ten minutes, and as a direct result, 59% became interested in specific TV models. We also discovered that after viewing a TV product video, 72% looked up a store's location on their mobile phone, and 57% researched and shopped on mobile device while in retail store.

Published
December 2011
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42% of TV shoppers use videos while researching and shopping. We partnered with Compete to understand the role of video in today's TV research process and purchase journey and found:

  • Of those that watch TV videos in the research process, 81% watch for more than 10 minutes
  • As a direct result of viewing TV product videos, 59% became interested in specific TV models and 61% were introduced to TV brands not previously considered
  • Mobile has a significant role in the process. After viewing a TV product video, 72% looked up a store’s location on their mobile phone. 57% researched and shopped on mobile device while in retail store

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