How are patients researching certain conditions and treatments online? This 2011 Google/Compete study focuses on how patients research treatment for depression. We found that the internet is the top resource for depression information as well as for drug treatment, while TV is the lowest. 78% of depression patients are researching general information about the condition, while 56% are researching about the medications available. 48% are looking at side effects and 43% are looking to see other patients' experiences with the condition. The bottom line is that search is an essential research tool for consumers investigating antidepressant medication.

January 2012