Finding a home in the U.K. means a lot of searching. 86% of those looking use a search engine - 43% of which have clicked on a sponsored link. That means the research process can prove valuable for marketers as most househunters rely on generic words - over half include five or more at a time.

October 2010

Searching for property to buy online is a complex process, but search plays a critical role. Google and Nielsen teamed up to study the search behavior of property buyers in the UK. We found:

  • 86% of eventual purchasers used search in addition to other portals
  • 43% of property shoppers used generic search
  • Property shoppers who click on sponsored links are 30% more likely to buy