When 50% of online Canadian adults own a smartphone, and 51% reported having it, a tablet, or a PC with them while they watch TV, behaviour changes. A new study from Google finds that Canadians search on a second device while watching TV or video-changing viewing habits and ultimately how they shop. Simultaneous multi-screening is now a part of Canadian life and marketers can optimize their media investments and performance by understanding its impact. Enjoy our Multiscreen Canadian infographic.
- December 2013