Does video play a role when people are thinking about making technology purchases? We partnered with Compete to study the habits of TV, smartphone, and tablet shoppers, and found that a whopping 44% of technology shoppers used videos while researching and shopping. Not only that, but 64% became interested in specific products and models while perusing videos, and 55% were introduced to brands they hadn't previously considered.

Published
December 2011
Topics

We partnered with Compete to understand the role of video in today's tech research process and purchase journey. We studied across TV, smartphone, and tablet shoppers and found the following behavior surfaced as a direct result of viewing product videos:

  • Overall, 44% of technology shoppers used videos while researching and shopping, of which 81% watch for more than 10 minutes
  • Among those who viewed tech product videos, 64% became interested in specific technology product models and 55% were introduced to brands not previously considered
  • 72% looked up a store’s location on their mobile phone and 57% researched and shopped on mobile while in a retail store

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