When making travel plans, how do consumers research and gather information? Our study found that while the internet remains the leading source for travel planning information, mobile is on the rise too. We also uncovered five key takeaways that can help marketers connect with potential travelers.
The positive outlook for travel continues in 2011, as the proportion of travelers planning to take the same number of trips or more has grown. In this year's Traveler's Road to Decision, we found:
- 54% of business travelers have downloaded a travel-related app onto their mobile phone
- Over 30% of personal travelers have watched a travel-related video on their mobile device in the past year
- 68% of business travelers watch travel-related videos (on desktop or mobile device), up from 56% two years ago