What process do people go through to research credit cards before applying? This study looks at the role online plays and shows that online searchers were 1.3x more likely to apply than non-searchers, and 1.6x more likely to spend $3 thousand or more monthly on their cards. Shoppers who viewed online ads only were 1.5x more likely to apply when compared with online shoppers that viewed offline ads only.

Published
August 2010
Topics

 

How do people research credit cards before committing? This study looks at the role online plays and shows that:

  • Searchers were 1.3X more likely to apply than non-searchers, 1.6X more likely to spend $3.k+
  • Search is an important customer acquisition tool, with searchers twice as likely to buy than not when searching on new brands
  • Shoppers who viewed online ads only were 1.5X more likely to apply compared with online shoppers that viewed offline ads only

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