Search helps marketers score big with gamers. While it's no secret that this is an increasingly tech-savvy group, searches per gamer increase 20% year after year. In fact, 84% of game sales can be predicted by search clicks.
This Google whitepaper examines the changes in video gamer digital behaviors through the lens of millions of tablet, desktop, and mobile searches. It also explores the meaningful link that exists between online engagement and game sales. Our research uncovers the following key trends:
- More engagement: searches per gamer increased 20% year over year.
- More research: 4 in 10 searches occur before a game releases.
- More mobile: 1 in 10 searches happen on mobile devices.
- More sales: 84% of game sales can be predicted by search clicks.