Hispanic buyers make up a large segment of automotive buyers in the U.S., with one in three making an auto-related purchase last month. That's why knowing how they use the internet to shop is valuable for marketers. Half go online before they go to the dealer - and of those, 65% look to search engines to find answers for auto-related questions.

March 2011


1 in 3 US Hispanics made an auto purchase last month. How do they use the Internet to aid their decision? This study with OTX found:

  • Over 50% of US Hispanic auto purchasers research online before purchasing
  • 65% of them use search engines for auto-specific information