Hispanic buyers make up a large segment of automotive buyers in the U.S., with one in three making an auto-related purchase last month. That's why knowing how they use the internet to shop is valuable for marketers. Half go online before they go to the dealer - and of those, 65% look to search engines to find answers for auto-related questions.
- March 2011
1 in 3 US Hispanics made an auto purchase last month. How do they use the Internet to aid their decision? This study with OTX found:
- Over 50% of US Hispanic auto purchasers research online before purchasing
- 65% of them use search engines for auto-specific information