How has the internet influenced the way U.S. Hispanics purchase food and groceries for the home? In a study conducted with OTX, we found that 54% of Hispanic shoppers made a purchase in-store as a result of seeing online ads while researching. We also learned that almost 50% of Hispanic shoppers use search engines for CPG-related info.

Published
March 2011
Topics

How has the internet influenced the way US Hispanics purchase food and groceries for the home? This OTX study found:

  • 54% of Hispanic CPG shoppers made a purchase in-store as a result of seeing online ads while researching
  • Almost 50% of Hispanic shoppers use search engines for CPG-related info

[[content-callout-1]]