In an OTX study, we wanted to see how U.S. Hispanics made retail decisions online. We found that clothing was the most common item purchased at 89%. In addition, 40% of Hispanics use their smartphones to compare prices and find store locations, and half of them made those purchases after seeing an ad while they were researching online.
- March 2011
How does the US Hispanic audience utilize the Internet to navigate retail decisions? This OTX study found:
- Clothing is the most popular retail item purchased by US Hispanics
- Over 40% of them are comparing prices and locating retailers on their smartphones
- As a result of seeing online ads, over 50% have made a purchase in-store