In an OTX study, we wanted to see how U.S. Hispanics made retail decisions online. We found that clothing was the most common item purchased at 89%. In addition, 40% of Hispanics use their smartphones to compare prices and find store locations, and half of them made those purchases after seeing an ad while they were researching online.

Published
March 2011
Topics

How does the US Hispanic audience utilize the Internet to navigate retail decisions? This OTX study found:

  • Clothing is the most popular retail item purchased by US Hispanics
  • Over 40% of them are comparing prices and locating retailers on their smartphones
  • As a result of seeing online ads, over 50% have made a purchase in-store

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