Hispanics in the U.S. are a diverse, vibrant group growing in influence. And forget the digital divide: 86% of online Hispanics access the web on broadband. Google commissioned Ipsos OTX Media CT to conduct a research study to discover how Hispanics shop for the latest tech products. The study found that 55% of U.S. Hispanics use search engines for tech-related information, and online advertising effectively drives 61% of them to make in-store purchases.

Published
March 2011
Topics

Hispanics in the U.S. are diverse, vibrant, and growing in their influence. Google commissioned OTX to discover how they shop for the latest tech products; the study found:

  • 86% of online Hispanics access the Web on broadband
  • 55% of U.S. Hispanics use search engines for tech-related information
  • After seeing online ads while researching tech products, Hispanics are more likely to make their purchases in-store rather than online

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