Hispanics in the U.S. are a diverse, vibrant group growing in influence. And forget the digital divide: 86% of online Hispanics access the web on broadband. Google commissioned Ipsos OTX Media CT to conduct a research study to discover how Hispanics shop for the latest tech products. The study found that 55% of U.S. Hispanics use search engines for tech-related information, and online advertising effectively drives 61% of them to make in-store purchases.
- March 2011
Hispanics in the U.S. are diverse, vibrant, and growing in their influence. Google commissioned OTX to discover how they shop for the latest tech products; the study found:
- 86% of online Hispanics access the Web on broadband
- 55% of U.S. Hispanics use search engines for tech-related information
- After seeing online ads while researching tech products, Hispanics are more likely to make their purchases in-store rather than online