ZMOT plays a major (and growing) role in CPG shopping in Asia. It offers a tremendous new way for marketers to reach shoppers and the public at large. Google commissioned a major study with research firm TNS to learn more about ZMOT moments for the CPG industry in Asia. TNS talked to 8,000+ female shoppers across 8 different Asian markets: China, India, Indonesia, Thailand, Korea, Malaysia, the Philippines, and Singapore. The results show which sources most influence buying decisions in 6 categories of consumer packaged goods. We share those results for the first time in a book we've created called "Winning the Zero Moment of Truth in Asia".
- January 2014