Passions and interests drive people’s lives and, of course, their purchases. In this issue of YouTube Insights, see how brands like Turkish Airlines and Unilever have leveraged this behavior to create even bigger fans. Then check out how Nike and Samsung have connected with consumers on one particular passion—soccer—in some of the most popular ads this quarter. And see how your brand can turn insights into results with compelling content that speaks to consumers' passions.

Published
July 2014
Topics

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