Increase market share

Export into new markets

Overview

It’s a great time to consider international expansion. Work with Google to understand the size of the opportunity and the markets that could work for your business.

When looking to tackle growth goals or increase market share, it’s common to look at new keywords or new audiences. In an increasingly globalised world, there are opportunities to achieve growth goals by looking into new markets.

Today there are fewer barriers to going international than ever before. International expansion can be advantageous for a number of reasons:

  • Revenue diversification: Businesses with international operations can offset negative growth in one market by operating successfully in another. A new country may offer more favourable economic conditions than your domestic market.
  • Reaching untapped markets: Your products or services may not be available in a certain market where demand is high. Finding gaps in a market can often mean reduced competition and a significant revenue opportunity.
  • Brand awareness: International operations can also increase a company’s perceived image; going global can help build brand name recognition to support future business endeavours and facilitate additional expansion.

However, a one-size-fits-all approach won’t work. Every market presents new challenges and intricacies. It’s important to define your strategy across multiple pillars in an international growth journey.

  • Opportunity sizing: Find the right expansion opportunities for your specific needs.
  • Market analysis and insights: Gather the right information in order to succeed in new markets.
  • Go-to-market strategy: Develop tailored strategies for each market to make the most out of international expansion.
  • Localisation: Translate and optimise your services for the markets you would like to expand to.

It’s likely that 2019 will be a year of continued political and economic uncertainty in the UK. As a result of lower consumer confidence and spending, companies that do business overseas have reported stronger earnings than those that are domestic only.1

Not only that, but “going global” is easier than ever. Enhanced localisation, better logistics and more payment options are making it straightforward for people to make cross-border purchases.²

Key takeaways

It’s a great time to consider international expansion. Work with Google to understand the size of the opportunity and the markets that could work for your business.

Next steps

  • Clarify business goals

    Make sure there is clarity in your business goals. What are you trying to achieve and what are your priorities? From there, what role could international growth play in accomplishing your objectives?

  • Check impression shares

    If you’re already testing performance in new markets, check your impression share data. Are you maximising the opportunity?

  • Best practice

    Familiarise yourself with expansion best practices.

  • Market Finder

    Get started with Market Finder.

  • One

    Clarify business goals

    Make sure there is clarity in your business goals. What are you trying to achieve and what are your priorities? From there, what role could international growth play in accomplishing your objectives?

  • Two

    Check impression shares

    If you’re already testing performance in new markets, check your impression share data. Are you maximising the opportunity?

  • Three

    Best practice

    Familiarise yourself with expansion best practices.

  • Four

    Market Finder

    Get started with Market Finder.

Resources