Google Data, U.S., Classification as sports videos was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Oct. 2016 vs. Jan.–Oct. 2017.

Tags

Related Data

80

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

December 2017 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

growth in watch time of "funny" sports videos on YouTube in the past year.

October 2017 Google Data

Searches for "how-to" sports videos on YouTube more than doubled in the past year.

October 2017 Google Data

70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.

October 2017 Google Data

growth in searches for football "highlight" videos on YouTube in the past year.

October 2017 Google Data