80

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos Connect, U.S., Sports Viewers Study, n of 1,520 adults aged 18 to 54 who identify themselves as sports fans, Dec. 2017.

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Related Data

30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

growth in watch time of "funny" sports videos on YouTube in the past year.

October 2017 Google Data

growth in watch time of sports "interview" videos on YouTube in the past year.

October 2017 Google Data

Searches for "how-to" sports videos on YouTube more than doubled in the past year.

October 2017 Google Data

70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.

October 2017 Google Data

growth in searches for football "highlight" videos on YouTube in the past year.

October 2017 Google Data