30

of sports fans stream live sports on their smartphone or tablet.

Google/Ipsos Connect, U.S., Sports Viewers Study, n of 1,520 adults aged 18 to 54 who identify themselves as sports fans, Dec. 2017.

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growth in watch time of "funny" sports videos on YouTube in the past year.

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Searches for "how-to" sports videos on YouTube more than doubled in the past year.

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70 of the top 100 sports videos on YouTube have "great," "greatest," or "best" in the title.

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growth in searches for football "highlight" videos on YouTube in the past year.

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