Competitive Analysis

See how you stack up against the competition. Find opportunities to differentiate your brand or product.

Recommended tools

These are the tools best suited to help you conduct a competitive analysis and brand comparisons.

Google Trends

Use real-time data to gauge consumer search interest in your brand or a competitor’s brand.

Want to see search interest in your category or your brand? What about interest for a competitor’s brand name? Want to monitor related queries in the U.S. and abroad? Google Trends uses real-time data to help marketers gauge consumer search behaviors over time.

Get started by typing in the name of the brand, product, or category you’re interested in. Once your initial results page loads, click on “Compare” to enter another search term. You can add up to four more search terms.

Scroll down to see Interest by Region and Related Queries to each term. 

You can also select specific time frames, narrow the search to a specific country, or filter by search types (web, image, etc.)

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Shopping Insights

See how you stack up against competitors, track competing products in your category, and more.

Shopping Insights helps retailers stay up to date on what shoppers want. See how you stack up against competitors and follow trends in your category. In 63% of shopping scenarios, shoppers go online before they make a purchase decision, regardless of whether they buy online or in a store.

With daily search data for 55,000+ products, 45,000+ brands, and nearly 5,000 categories across the U.S., you can better understand customers’ shopping intent online, and make more informed merchandising and marketing decisions across online and offline channels.

With Shopping Insights you can:

  • See how your brand stacks up against competitors in your category
  • Compare the popularity of your products to competing products
  • Analyze how your products are performing in different regions of the U.S.
Pro Tip
Get personalized reports via email with weekly and monthly trends for categories and products relevant to your business.
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Tips, tricks & hacks

These Google products weren’t necessarily built for marketing, but smart use of them can help you stay on top of trends and insights.

Google Alerts

Use the power of alerts to monitor your brand and the competition.

You’ve got alerts set up for mentions of your own brand (right?). Do you have Google Alerts set up for your competition? For your broader category? Go to google.com/alerts to set up separate alerts so you can keep track of what’s happening in your category. Don’t forget to include company nicknames and alternate spellings.

 

Try it now

Google Predictive Search

A quick hack to see how people are searching your brand or your competitor’s brand.

Open an incognito window (so that your previous search history doesn’t skew the results) for Google, and start typing your brand name (or your competitor's). You might have to experiment with this one. Follow your brand name with the word “is.” Or perhaps try “My product vs.” to see the brands people think you compete with. Or go through the alphabet: “My brand a,” “My brand b,” etc., to see what words autocomplete. 

Start searching