Tool

Consumer Barometer

The rundown

What role do online sources play in a person's journey from consideration to actual purchase? What devices do people use in their everyday lives, and how do they use them? Why, where, and when do they watch online video? Google's global interactive tool, the Consumer Barometer, has been updated with 2015 data and now covers more than 45 countries and ten product categories. Explore some of the top stories on our insights pages or create your own easy-to-export charts.

Click on the image below for the 2015 Consumer Barometer study.

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