75

of Gen Xers choose to watch YouTube videos that relate to past events or people.

Google/Ipsos Connect, U.S., YouTube Human Stories: Gen X, n=1,004 respondents age 35–54 who go online at least monthly, Sept. 2016.

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79

of YouTube sports viewers say YouTube has sports and fitness video content that they can't find anywhere else.

February 2016 Google/Ipsos
30

of sports fans stream live sports on their smartphone or tablet.

December 2017 Google/Ipsos

growth in watch time of "funny" sports videos on YouTube in the past year.

October 2017 Google Data

growth in watch time of sports "interview" videos on YouTube in the past year.

October 2017 Google Data

Searches for "how-to" sports videos on YouTube more than doubled in the past year.

October 2017 Google Data