A person looking down at their phone
Look back to
move your
marketing
forward.

Value,

reevaluated

We tried to make sense of the world around us as the economy changed.

+70% YOY increase in search interest

for supply chain crisis

+80% YOY increase in search interest for rising food prices

+110% YOY increase in search

interest for top rated gaming

When we decided

to spend, we turned to each other

for advice.

+115% YOY increase in search

interest for luggage reviews

+50% YOY increase

in search interest for

to save energy , such as

how to save energy at home

+75% YOY increase in search interest

for cheap electric cars

And we found

that savings and sustainability can

go hand in hand.

In 2023, marketers should provide value as customers define it.

Aid and

allyship

We relied on

our communities

during the pandemic. Now we’re

investing in them.

+40% YOY increase in search interest for community project

+55% YOY increase in search interest

for how to help students

+600% YOY increase in search interest for flooding in pakistan

+1,000% YOY increase in

search interest for ukraine charity

And we’re joining together to help

each other in times

of crisis.

We’re educating ourselves about gender and sexuality,

and seeking out

inclusive experiences.

+25% YOY increase in search interest

for lgbt meaning , such as

they them pronouns lgbt meaning

+25% YOY increase in search interest for lgbt travel

In 2023, brands should put action over words.

Revising

priorities

We strategized before making major purchases.

+500% YOY increase in search

interest for travel discounts

+30% YOY increase in search

interest for time to , such as

is now a good time to buy a house

+60% YOY increase in search interest

for burnout symptoms

+40% YOY increase in search

interest for from home jobs

We sought healthier relationships with our work and careers.

More of us are exploring virtual spaces and experiences.

+40% YOY increase in search

interest for 3d room design

+135% YOY increase in search

interest for virtual reality

and augmented reality

In 2023, expanding access will be an important part
of innovation.

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