1 YouTube has an average viewability of 93% globally. Source: Google and Google Marketing Platform advertising platforms data, Apr. 2016.
2
Ninety-five percent of YouTube ads are watched with sound on (when volume is at least 10%). Source: Google Internal Data, Global, Aug. 2016.
3
Source: Google Brand Lift Bumper Data (329 campaigns), Global, Jan.–Sept. 2016.

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