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Feature of the week

Last-minute holiday trends to help you wrap up the season

U.S. holiday shoppers, on average, still have 53% of their shopping to do in the final weeks leading up to Christmas. Here’s how they’re shopping and what they’re searching for.

Local Picks

United States Article
Article

David vs. Goliath: 4 marketing lessons from small disruptors

United States Article
Article

How smartphones and AR are changing the way we see and interact with the world

United States Article
Article

Inside Google Marketing: How we’re navigating today’s privacy environment

United States Perspective
Perspective

3 measurement resolutions all marketers should make for 2020

Global Insights

Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

Article
Article

Who wants to watch videos of normal people doing normal things? Just about everyone

Perspective
Perspective

Lessons from top companies on building a better data-first strategy

Perspective
Perspective

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

Perspective
Perspective

9 ways we’re changing habits, so we can make more inclusive marketing at Google

In-depth reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.
18 Items

Mobile speed

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences.
16 Items

Insights Library

Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business.
16 Items

Customized Storytelling

Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started.
7 Items

Tools

Test My Site

Compare your mobile site speed to industry peers and get specific tips to speed it up.

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Shopping Insights

Explore search data to see which products and brands are popular in your category.

Grow My Store

Assess your retail website's customer experience and get tips on how to improve it.