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Feature of the week

Here’s what you should know about 3 trends driving this year’s holiday season

The way people shop around the holiday period is evolving. Brands would be wise to broaden their marketing strategies to incorporate these new behaviors so they don’t miss out on valuable customers.

Local Picks

Video
Video

Why creativity is being liberated by data and machine learning

Watch now
Article
Article

We analyzed 75,000 YouTube campaigns. Here’s what we learned about using demographic data

United States Article
Article

3 ways restaurants can win hungry shoppers this holiday season

United States Article
Article

Here’s what’s trending on search this holiday season

Global Insights

Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

Article
Article

Who wants to watch videos of normal people doing normal things? Just about everyone

Perspective
Perspective

Lessons from top companies on building a better data-first strategy

Perspective
Perspective

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

Perspective
Perspective

9 ways we’re changing habits, so we can make more inclusive marketing at Google

In-depth reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.
18 Items

Mobile speed

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences.
16 Items

Insights Library

Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business.
16 Items

Customized Storytelling

Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started.
7 Items

Tools

Test My Site

Compare your mobile site speed to industry peers and get specific tips to speed it up.

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Shopping Insights

Explore search data to see which products and brands are popular in your category.

Grow My Store

Assess your retail website's customer experience and get tips on how to improve it.