Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Year in Search 2022 stands out in bold white lettering against a deep blue background, with a repeating pattern of light blue 2022s.

From solar panels to spa days, see how 2022’s top searches set the stage for 2023

Value, reevaluated-THM_V2

Value, reevaluated

Revising priorities_Thm_v2

Revising priorities

A man of color uses a mobile phone to illustrate how mobile site speed increases site usage.

Optimize your mobile site or app

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

A company’s cross-functional team works on its omnichannel marketing strategy across brands to meet customers where they are, whether online, on mobile, or on video.

How the company behind Dunkin’, Arby’s, and Sonic reaches people wherever they are

Shopping bags appear next to a mobile phone. A YouTube channel plays an unboxing video featuring an open package. A red ribbon of quality appears in the corner of the video screen.

3 things brands should know about the way people shop today

A masculine-presenting person with light skin and a black flat-top haircut walks up a staircase while shining a flashlight on circling orbs ahead.

How to keep businesses growing in uncertain times

Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.

How 3 brands used YouTube to extend their reach during tentpole moments

A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.

3 leading brands doing the tried-and-new

A person with dark skin and curly dark hair tied up with a scarf wears a long-sleeve white top and gray pants. They sit cross-legged on an oversize ruler while using a mobile device in front of an oversize mobile phone.

Marketers who prioritize apps are winning today — and tomorrow

Inside the Google media team’s cookieless measurement tool kit

How increasing agility and driving growth now can help CPG brands prepare for the future

A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

What the latest Search innovations mean for marketers

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximize a full-funnel media strategy with measurement

How to build a successful measurement plan for 2023

Three people, a man with light skin, no hair, and a dark beard; a woman with dark skin and short. curly black hair in a wrap; and a medium-skin person with short black hair all work together to build a marketing website.

Now is the time to embrace creativity

10 years of Think with Google: Kirk McDonald, North America CEO at GroupM; Yonca Dervişoğlu, VP of marketing at Google EMEA; Marie Gulin-Merle, global VP of ads marketing at Google

Industry leaders predict what marketing will look like in 2032

A marketer, with light skin and long dark hair in a top knot with an undercut, and a creative, with dark skin and dark curly hair wrapped up in a scarf, work together on an online campaign.

4 industry leaders on what’s next for creativity

A person with light skin, short light hair and a beard, wearing glasses, a black t-shirt, and gray pants sits on an oversized search bar surrounded by shopping bags while browsing for holiday gifts on a laptop.

Global Insights Briefing: Searching with intent and holiday enthusiasm

12 key days of this holiday season: How to prepare early and drive profits

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A woman with thick, black curly hair chooses from a wavy, scrolling web browser filled with search options, featuring an array of food and home goods.

Global Insights Briefing: A focus on conscious spending and saving

A woman with dark skin and curly hair pulled up in scarf sits on an oversized search bar while looking for budget travel options and concert tickets on her mobile device.

Global Insights Briefing: Shifting priorities toward value

A woman with light skin and dark wavy hair stands behind a life-size search bar, facing two large squares. One contains a bowl of ramen and the other, a pair of hands holding a leaf. The woman taps on the bowl of ramen.

Global Insights Briefing: Conscious and cost-aware consumers

A woman with light skin and short, medium-light hair and wearing business attire sits in an arm chair and shops for a car on her mobile device.

As people resume planning for life’s big moments, brands have a role to play

A person, wearing hoop earrings, a cardigan, capri pants, and flat sandals with their hair in a top knot, uses an oversized calculator.

Global Insights Briefing: Preparing for financial uncertainty

A Black woman sits on a low platform, doing her holiday shopping on her smartphone. Lines and dots connect her phone to her calendar, a retail app, and an online store.

People have changed the way they shop. Have you changed the way you sell?

A Black man with short white hair and a white beard sits on a search bar and researches summer getaways and party supplies on his mobile device.

Global Insights Briefing: Budgeting for essentials and extras

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

How increasing agility and driving growth now can help CPG brands prepare for the future

A woman, with her dark hair in a high, neat bun and wearing business casual attire, stands facing a larger-than-life web browser, as she tries a new strategy for her company’s Search Ad campaigns.

Do the tried-and-new

Two people pack humanitarian aid boxes with food, medical supplies, and clothing. In the background, an omnichannel funnel directs donations to the IRC via mobile device.

How the International Rescue Committee raised millions for humanitarian aid

A person with black curly hair in a puff interacts with a Venn diagram inside a blue orb. Another person with wavy hair in a bun kneels while holding an orb containing a peak marketing strategy.

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

An older Black man with white hair and a white beard enters a number onto a keypad suspended in a green bubble. Connected by an arc, two nearby bubbles contain a cloud with a microchip and a gear turning to pixels.

2 organizational approaches that drive successful digital transformation

A skyscraper is connected by thin lines to a microchip, consumer survey, flexible marketing plan, and a large growth chart as the company inside goes through a digital transformation.

How future-ready businesses are building for tomorrow

A skyscraper is connected by a thin line to computer chips, marketing analytics graphs, and user preference sliders as the company inside goes through a digital transformation.

How customer-centricity guided Mondelēz International’s digital transformation

Two people of color, dressed in business casual attire, assess their company’s digital marketing strategies, as represented by a cogwork of gears.

How media agencies can adapt to a transformed digital landscape

A woman of color examines a bar graph, while a white man makes adjustments to a growth chart.

3 traits digital leaders have in common

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

Shopping bags appear next to a mobile phone. A YouTube channel plays an unboxing video featuring an open package. A red ribbon of quality appears in the corner of the video screen.

3 things brands should know about the way people shop today

Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.

How 3 brands used YouTube to extend their reach during tentpole moments

A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.

3 leading brands doing the tried-and-new

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximize a full-funnel media strategy with measurement

A person with long, dark wavy hair and medium skin sits next to a person with short, dark hair, a beard, and light skin on a living room couch and, together, they watch YouTube from their connected TV.

What 3 brands learned from their YouTube CTV experiments

Two people, one sitting and one standing and leaning against a larger-than-life mobile phone, watch multiformat YouTube videos on their mobile devices.

Are short-form or long-form videos better for brands? Viewers and creators say both are

A man of color with a spiky undercut and a woman of color with long wavy hair sit on segments of an inverted triangle while watching YouTube videos on a laptop and a mobile device, respectively.

Reach potential customers at every stage of the funnel with video

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

Why marketers are missing worlds of content people want — and how to change that

A person with a beard and dark hair in bun, wearing long pants and a long-sleeve shirt, and a person with long, dark wavy hair, wearing diamond earrings and a jumpsuit, add video elements to a large, red funnel.

5 agency executives share their top tips for online video

A femme presenting person, with dark skin and dark hair in a low ponytail, safely interacts with their mobile device while sitting in an armchair.

Embracing first-party data: 3 success stories from HubSpot

A woman with short black hair and light skin safely interacts with a website that protects her data across the web.

How Google is building the future of measurement for the industry

A man with a dark beard and his hair in a bun sits at a high-top cafe table across from a woman with long, flowing black hair. He safely uses his smartphone, as she browses the web from her laptop, knowing her data is protected.

In a privacy-first world, the agency-client relationship has never been more important

A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.

How Google’s in-house marketers are adapting to a shifting privacy environment

A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.

Driving growth in a changing privacy environment: The digital marketing playbook

An Asian American man with a high, flat-top haircut and wearing a boxy t-shirt browses on his smartphone, while privacy and safety features run in the background.

How Kia is boosting business by focusing on first-party data

A Black woman with short, dark, curly hair, wearing a white cowl-neck sweater and black pants, safely browses and reads product reviews on her mobile phone.

3 steps for building a privacy-safe culture

A mobile phone, being used for map locations, user reviews, and Google Search, is protected by the next generation of privacy standards.

What Google is doing to make web and app experiences safer and more accessible

A Black woman interacts with a digital video ad.

Preparing display ads for a privacy transformation

Photo of Ivana Bartoletti, Global Chief Privacy Officer, Wipro, with text inside a blue thought bubble with her name and job title

You need a privacy-centric organization. Here’s how to build it

A man with dark skin and a high-top fade runs with a large coin through a cycle of agile marketing budget adjustments, assessing data, analytics, and funnel metrics along the way.

Agility often starts with breaking down silos. Here are 3 things to get right

A woman with long, curly black hair climbs a mountain of mobile devices and plants her flag at the peak.

Resilience experts share the best ways to maximize creativity in times of stress and transition

A woman with dark skin and curly dark hair and a man with light skin and wearing a ball cap analyze the data found in a larger than life circle graph.

How to build a winning analytics team

A woman with dark skin and dark curly hair adds the next-generation leadership pieces to the digital transformation puzzle.

3 ways next-gen leaders embrace uncertainty and drive digital transformation

A woman with dark skin and short, white hair and glasses sits on a stack of oversized books as she studies for a certificate course to improve her job skills.

Why supporting nontraditional learning and career paths is simply smart business

A woman of color with long black hair, wearing a white top, gray pants, and black sandals, and pulling a rolling suitcase, walks into a high-rise hotel.

How Wyndham’s people-first approach prepared it for digital transformation

Melonie Parker, Google’s Chief Diversity Officer

3 ways companies can build an inclusive hybrid workplace

A Black man with short hair and glasses is giving a dynamic video presentation. As he speaks, he gestures toward the other viewers with his hands.

How to build collaboration equity in your hybrid workplace

A company’s cross-functional team works on its omnichannel marketing strategy across brands to meet customers where they are, whether online, on mobile, or on video.

How the company behind Dunkin’, Arby’s, and Sonic reaches people wherever they are

Inside the Google media team’s cookieless measurement tool kit

How to build a successful measurement plan for 2023

A woman with short, light-colored hair searches for CPG products on her mobile device while pushing a grocery shopping cart toward a big-box store.

Why CPG brands need an end-to-end measurement strategy in today’s uncertain market

YouTube advertisers, focus on these 4 key drivers of ROI

A Black woman carries a price tag with HTML code. An Asian American man, kneeling on one leg, lifts a block with a check mark. They are adding these items to a large web browser showing a bar graph, over which hovers a privacy shield.

Fact vs. fiction: 3 measurement myths holding back your marketing

A Black woman with long locs climbs a staircase of improved email marketing campaign components to reach increased conversion and open rates.

What toothpicks have to do with marketing measurement strategies

What holistic measurement tells us about the evolution of video

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