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Feature of the week

Inside Google Marketing: How we (finally) proved the value of influencer marketing

At Google, we believed in the value of influencer marketing, but we didn’t quite know how to evaluate its ROI. Now we do. Follow our four-point outline to evaluate your own influencer performance.

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Data Shorts: Bite-size stories for busy marketers, driven by trending data from Google

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Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

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Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences.

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Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business.

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Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started.

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Insights. Ideas. Inspiration.

Inside Google Marketing: How we (finally) proved the value of influencer marketing