Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

People from around the world watch and engage with YouTube on a variety of devices.

Feature of the week

What year-end YouTube trends say about where we are and where we’re headed

Discover what people around the world are watching, and learn how your brand can better reach customers where they are.

Consumer Insights

United States Article
A pregnant white person with long, dark, wavy hair, wearing a tank top and maxi skirt, shops for the latest trending holiday products, like a smart watch and an electric scooter.
Article

What shoppers are searching for heading into Black Friday and Cyber Monday

Global Article
A light-skinned woman of color with long, dark, wavy hair sits on the floor with her knees bent to one side. She shops on her phone for holiday gifts and activities.
Article

Global Insights Briefing: Out and about for the holidays

United States Article
A woman of color dressed in a white, sleeveless turtleneck top and black pants interacts with a life-sized gear near a stack of oversized, wrapped gifts. Snowflakes, a star, and other visual elements appear in the air, recalling the holiday season.
Article

Inside Google Marketing: 3 rules driving our holiday retail strategy

Global Article
A Black man with white hair and beard looks through reading glasses at his phone, which displays his holiday shopping list. A stack of packages for shipping are piled up nearby.
Article

How to be ready for holiday shoppers this year

Marketing Strategies & Innovations

Global Report
A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.
Report

The all-new marketer’s playbook for delivering performance and privacy

Video
The Insights Jam: Exploring New Jobs, featuring the Google Ads Research and Insights team’s Ashley Wells, Nina Taniguchi, Daniel Trovato, and Casey Fictum.
Video

Why are people exploring new jobs?

Watch now
United States Article
An Asian-American woman with short hair carries a shopping bag and a flashlight, as she searches online for products for at-home holiday celebrations.
Article

How CPG brands are redefining their approach this holiday season

United States Article
A black YouTube Play button tracks along a flywheel against a gold and black grid background with white graffit-inspired stripes.
Article

The Think with Google YouTube channel: Expert tutorials, consumer insights, and industry perspectives

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Perspective
A woman with long dark hair faces a chart of the six Route to Ready waypoints and contemplates how to apply them to her company’s digital transformation.
Perspective

Results, resilience, and the Route to Ready for 3 brands

Case Study
A mobile phone displays a music app, which is using first-party data to make user recommendations and protect consumer privacy.
Case Study

How Pandora protects privacy and creates a better experience with first-party data

Global Article
A white woman with long dark hair, wearing a face mask and surrounded by luggage, uses a life-sized mobile phone to access her boarding pass for air travel.
Article

Holiday travel will look different this year. Here’s how marketers can be ready

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

39 Articles

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

5 Articles

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

22 Articles

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

63 Articles

Tools

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

Open
A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Open
Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

Open
An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.

Open
See all tools