From Insight to Action: How Data-Driven Marketing Is Supporting Big Decisions
ArticleToday's leaders in marketing and analytics are ignoring hunches and using advanced technology and machine ...
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Executive Perspectives
TopicInsights into how the world’s leading brands and agencies are reaching consumers and winning micro-moments ...
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4 Media-Planning Tips for Online Video Advertising Success
ArticleFour tips to help advertisers position their online video ad campaigns for success during media ...
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Boosting App Installs With Real-Time, Data-Driven Creative for Waze
Case StudyLearn how Waze used data-driven creative and programmatic to increase app installs, and how marketers ...
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Shock Top Had a Commercial in the Big Game. But That Wasn't the Point.
ArticleShock Top looks back on its Super Bowl debut and shares lessons learned. See why ...
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What Search Trends Can Teach You About Sports Fans
ArticleGoogle Trends offers fresh insights into what piques a spectator's curiosity: before, during, and after ...
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YouTube's Ad UX Leaders on How Video Ads Have Evolved
ArticleYouTube's UX leads share consumer insights that are powering the evolution of video ads.
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Digital Trends: Air Travelers July 2016
InfographicA data-driven look at the online behavior of air travelers.
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Travel Micro-Moments Guide: How to Be There and Be Useful for Travelers
CollectionMicro-moments are reshaping the customer Journey. Find out what that means for travel marketing.