Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Holiday Shopping Insights: Keep up with deal-seeking shoppers As Cyber Week approaches, we see the rise of a deal-seeking mindset: shoppers hunting for deals and prioritizing quality and value. Explore our latest insights on deal seekers and three ways to put them at the forefront of your marketing strategy. Feature of the week Holiday Shopping Insights: Keep up with deal-seeking shoppers As Cyber Week approaches, we see the rise of a deal-seeking mindset: shoppers hunting for deals and prioritizing quality and value. Explore our latest insights on deal seekers and three ways to put them at the forefront of your marketing strategy. Consumer Insights Global Article Article Holiday Shopping Insights: Connect early with deliberate shoppers Global Article Article 4 trends in video culture that signal bigger shifts Global Article Article Holiday Shopping Insights: How to multiply your peak days this season Global Video Video 3 ways to shift your marketing strategy to adapt to the consumer journey Marketing Strategies & Innovations United States Article Article How AI helps video marketers move at the speed of culture Global Video Video Making the most of your data with Google Cloud Global Article Article The AI Handbook: Resources and tools to help marketers get started United States Article Article A measurement formula for modern brand marketers Article Article How brands are striving to reduce their carbon footprints, one ad campaign at a time United States Article Article Multiply your customer connections with Google AI Global Visual Story Visual Story ‘The world as a canvas’: Meet the brands reinventing experiences with AR Global Article Article 4 ways to move forward with confidence in a privacy-first world In-Depth Reading Focus on Canada Keep up with the latest trends shaping Canada’s marketing landscape, from shifts in consumer habits to best-in-class customer case studies. 6 Collections Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 7 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections AI in Marketing Dig into the latest research and learn how leading marketers are putting Google’s AI-powered tools and solutions to use. 7 Collections Inclusive Marketing Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond. 20 Articles Video Library Explore our video library to get perspectives from industry luminaries, learn new marketing techniques, find creative inspiration, and more. 18 Collections Marketing on YouTube Every day, millions of viewers go deep on YouTube content and creators. Get the latest in creative insights, trends, and strategies. 18 Articles Creativity Creativity grabs attention and inspires action. Discover how data at the intersection art and technology can connect with audiences. 20 Collections Tools Find My Audience Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.
