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Consumer Insights

3 leading brands doing the tried-and-new

Optimize your mobile site or app

3 things brands should know about the way people shop today

How increasing agility and driving growth now can help CPG brands prepare for the future

Now is the time to embrace creativity

How 3 brands used YouTube to extend their reach during tentpole moments

4 industry leaders on what’s next for creativity

How to maximize a full-funnel media strategy with measurement

How Bayer used machine learning to predict cold and flu trends

What 3 brands learned from their YouTube CTV experiments

It’s time to electrify auto marketing

Global Insights Briefing: Searching with intent and holiday enthusiasm

Marketers who prioritize apps are winning today — and tomorrow

How programmatic advertisers can fundamentally reimagine the way they build audiences

How to build a successful measurement plan for 2023

2012 to 2022: What a decade of insights has taught us

Industry leaders predict what marketing will look like in 2032

Are short-form or long-form videos better for brands? Viewers and creators say both are

12 key days of this holiday season: How to prepare early and drive profits

Inside the Google media team’s cookieless measurement tool kit

Global Insights Briefing: Searching with intent and holiday enthusiasm

12 key days of this holiday season: How to prepare early and drive profits

Global Insights Briefing: A focus on conscious spending and saving

Soothing videos: The surprising trend capturing Gen Z’s attention

Global Insights Briefing: Shifting priorities toward value

As people resume planning for life’s big moments, brands have a role to play

Global Insights Briefing: Conscious and cost-aware consumers

Global Insights Briefing: Preparing for financial uncertainty

People have changed the way they shop. Have you changed the way you sell?

Global Insights Briefing: Budgeting for essentials and extras

How increasing agility and driving growth now can help CPG brands prepare for the future

Do the tried-and-new

How the International Rescue Committee raised millions for humanitarian aid

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

2 organizational approaches that drive successful digital transformation

How future-ready businesses are building for tomorrow

How customer-centricity guided Mondelēz International’s digital transformation

3 traits digital leaders have in common

How media agencies can adapt to a transformed digital landscape

Ready Together: 3 ways agencies can help clients drive digital transformation

Embracing first-party data: 3 success stories from HubSpot

In a privacy-first world, the agency-client relationship has never been more important

How Google is building the future of measurement for the industry

How Google’s in-house marketers are adapting to a shifting privacy environment

How Kia is boosting business by focusing on first-party data

The digital marketing playbook for driving growth in a changing privacy environment

3 steps for building a privacy-safe culture

Digital Marketing Privacy Playbook: Build direct relationships with your customers

What Google is doing to make web and app experiences safer and more accessible

Preparing display ads for a privacy transformation

3 leading brands doing the tried-and-new

3 things brands should know about the way people shop today

How 3 brands used YouTube to extend their reach during tentpole moments

How to maximize a full-funnel media strategy with measurement

What 3 brands learned from their YouTube CTV experiments

Are short-form or long-form videos better for brands? Viewers and creators say both are

Why marketers are missing worlds of content people want — and how to change that

Reach potential customers at every stage of the funnel with video

5 agency executives share their top tips for online video

Best of YouTube: 4 innovative ways brands shared their stories in 2021

Agility often starts with breaking down silos. Here are 3 things to get right

Resilience experts share the best ways to maximize creativity in times of stress and transition

3 ways next-gen leaders embrace uncertainty and drive digital transformation

How to build a winning analytics team

Why supporting nontraditional learning and career paths is simply smart business

How Wyndham’s people-first approach prepared it for digital transformation

3 ways companies can build an inclusive hybrid workplace

How to build collaboration equity in your hybrid workplace

How to build a successful measurement plan for 2023

Inside the Google media team’s cookieless measurement tool kit

Why CPG brands need an end-to-end measurement strategy in today’s uncertain market

YouTube advertisers, focus on these 4 key drivers of ROI

What holistic measurement tells us about the evolution of video

What toothpicks have to do with marketing measurement strategies

Fact vs. fiction: 3 measurement myths holding back your marketing

Full stream ahead: Why TV’s shift to digital is an opportunity brands can’t miss

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