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Take your marketing further with Google. Think with Google.

A woman with long dark hair faces a chart of the six Route to Ready waypoints and contemplates how to apply them to her company’s digital transformation.

Feature of the week

Results, resilience, and the Route to Ready for 3 brands

Digital transformation does not have to be a grand project. It can be a self-guided, step-by-step journey. Learn how to put the force of digital to work for your business, people, and customers today.

Consumer Insights

Global Article
A Black man with white hair and beard looks through reading glasses at his phone, which displays his holiday shopping list. A stack of packages for shipping are piled up nearby.
Article

How to be ready for holiday shoppers this year

Global Video
The Insights Jam: Frugal with Finance, featuring the Google Ads Insights and Research team’s Ashley Wells, Nina Taniguchi, Daniel Trovato, and Casey Fictum
Video

Why are people being frugal with their finances?

Watch now
United States Article
A woman of color dressed in a white, sleeveless turtleneck top and black pants interacts with a life-sized gear near a stack of oversized, wrapped gifts. Snowflakes, a star, and other visual elements appear in the air, recalling the holiday season.
Article

Inside Google Marketing: 3 rules driving our holiday retail strategy

Global Article
A white woman with long dark hair, wearing a face mask and surrounded by luggage, uses a life-sized mobile phone to access her boarding pass for air travel.
Article

Holiday travel will look different this year. Here’s how marketers can be ready

Marketing Strategies & Innovations

United States Article
An Asian-American woman with short hair carries a shopping bag and a flashlight, as she searches online for products for at-home holiday celebrations.
Article

How CPG brands are redefining their approach this holiday season

Collection
Route to Ready
Collection

Route to Ready

Global Article
A nonbinary person of color wearing a white tank top and long shorts interacts with a life-size globe, as they search for sustainable products and services.
Article

3 surprising ways people prioritize sustainability in the wake of the pandemic

Global Interactive Feature
Small circles hover around one large center circle, which doubles as a stylized pie chart. A section of transparent blue color representing one-third is overlaid across the circle.
Interactive Feature

Visual Stories: Bite-size visual stories for busy marketers, driven by trending topics and data from Google

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

United States Article
A white man with light hair sits at modern desk, watching YouTube. A shopping list scrolls to the floor from the large computer monitor.
Article

3 ways YouTube is redefining the shopping experience

United States Interactive Feature
Starting an inclusive marketing panel? These Googlers have notes to share- Thumbnail
Interactive Feature

Starting an inclusive marketing panel? These Googlers have notes to share

Case Study
A young Black woman with curly hair, wearing a white dress, creates a brand review video for her YouTube channel.
Case Study

The creator effect: Why brands are turning to influencers and what this means for the future of shopping

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

38 Articles

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

5 Articles

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

22 Articles

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

63 Articles

Tools

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.