Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The AI Handbook: Resources and tools for marketers Staying current on AI innovations can be a big task. That’s why we created our AI Handbook — to help marketers keep track of the latest developments in Google AI as they happen. Read more about the tools and resources to help your brand thrive. Feature of the week The AI Handbook: Resources and tools for marketers Staying current on AI innovations can be a big task. That’s why we created our AI Handbook — to help marketers keep track of the latest developments in Google AI as they happen. Read more about the tools and resources to help your brand thrive. Consumer Insights United States Article Article Holiday Shopping Insights: Keep momentum with devoted shoppers United States Data Collection Data Collection Holiday Shopping Insights Canada Article Article Meet the Canadian deal seeker: How they’re shopping this holiday season Global Article Article Holiday Shopping Insights: How to multiply your peak days this season Marketing Strategies & Innovations United States Article Article Meet the Privacy Power Players building the future of modern marketing Article Article A playbook for change: How we’re working to scale sustainability across our marketing Global Video Video How Hilton and iProspect maximized results with full-funnel marketing campaigns Global Perspective Perspective 3 key measurement considerations to drive business growth in 2024 Global Perspective Perspective How The New York Times’s subscriber-first mindset unlocks opportunities for advertisers Global Video Video Managing privacy-first measurement United States Article Article To boost brand sustainability stories, marketers multiply reach with AI Article Article What AI can and can’t do — and what that means for marketers In-Depth Reading Focus on Canada Keep up with the latest trends shaping Canada’s marketing landscape, from shifts in consumer habits to best-in-class customer case studies. 10 Collections Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 6 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections AI in Marketing Dig into the latest research and learn how leading marketers are putting Google’s AI-powered tools and solutions to use. 7 Collections Inclusive Marketing Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond. 20 Articles Video Library Explore our video library to get perspectives from industry luminaries, learn new marketing techniques, find creative inspiration, and more. 19 Collections Marketing on YouTube Every day, millions of viewers go deep on YouTube content and creators. Get the latest in creative insights, trends, and strategies. 18 Articles Creativity Creativity grabs attention and inspires action. Discover how data at the intersection art and technology can connect with audiences. 20 Collections Tools Find My Audience Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.
