Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

A Black man with white hair and beard looks through reading glasses at his phone, which displays his holiday shopping list. A stack of packages for shipping are piled up nearby.

Feature of the week

How to be ready for holiday shoppers this year

Google teamed up with Boston Consulting Group to survey shoppers about the approaching holiday season. Explore our findings to learn how your retail business can show up to meet the moment.

Consumer Insights

Global Perspective
Consumers around the world are embracing localism.
Perspective

How localism is driving brand engagement with consumers across the globe

Perspective
A man of color places a life-size search bar on a similarly life-size brower window.
Perspective

Global Insights Briefing: Cautious optimism

United States Interactive Feature
Connected TV repeated in block letters, interspersed with screen grabs of a jellyfish, a Black couple embracing, and a white kid doing a skateboard trick.
Interactive Feature

Connected: What do we mean when we say TV?

Americas Article
What to expect from shoppers this back-to-school season
Article

What to expect from shoppers this back-to-school season

Marketing Strategies & Innovations

United States Article
A woman with long hair sits on the floor, legs outstretched, and evaluates which marketing mix model will work best for her brand.
Article

Marketing mix models are based in science, but also need a touch of art

Global Video
Venus Williams, Founder and CEO, EleVen and V Starr Interiors, and Stephanie Morimoto, Owner and CEO, Austra
Video

Talking Shop: How Venus Williams and Stephanie Morimoto built women’s empowerment into their retail brands

Watch now
Global Article
A blue megaphone sends out an array of media interaction icons, like hearts, thumbs up, messaging bubbles, and location pins, to make marketing more inclusive.
Article

Inside Google Marketing: Our approach to inclusive media planning and buying

Global Interactive Feature
Small circles hover around one large center circle, which doubles as a stylized pie chart. A section of transparent blue color representing one-third is overlaid across the circle.
Interactive Feature

Visual Stories: Bite-size visual stories for busy marketers, driven by trending topics and data from Google

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

United States Perspective
Employees of many races, genders, and abilities work together on their company’s equity, diversity, and inclusion plan.
Perspective

How a 115-year-old brand advances its commitments to equity

Video
Optimize Your Mobile Experience with Nacia Walsh and Adrienne Clem, Director of Search Ads Growth and Optimization at Google
Video

How to think about improving mobile site speed

Watch now
Global Article
A food product video on mobile zooms in on the detail of a hazelnut in a piece of chocolate.
Article

From the crunch to the close-up, 5 tested creative tactics for mouthwatering food ads

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

38 Articles

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

20 Articles

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

21 Articles

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

63 Articles

Tools

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.