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A pregnant white person with long, dark, wavy hair, wearing a tank top and maxi skirt, shops for the latest trending holiday products, like a smart watch and an electric scooter.

Consumer Insights

Marketing Strategies & Innovations

In-Depth Reading


TestMySite.png Thumbnail Test My Site

Test My Site

Test your mobile site speed and deliver a better experience.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray. Find My Audience

Find My Audience

Go beyond demographics to find who matters most to your business.

Rising Retail Categories Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph. Grow My Store

Grow My Store

Assess your retail website’s customer experience—and improve it.