Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Inside Google Marketing: How we (finally) proved the value of influencer marketing At Google, we believed in the value of influencer marketing, but we didn’t quite know how to evaluate its ROI. Now we do. Follow our four-point outline to evaluate your own influencer performance. Local Picks Collection Collection What we’ve learned from a year of COVID United States Video Video Talking Shop: How Red Bay Coffee founder Keba Konte and musician Maxwell are giving back Collection Collection Building more inclusive marketing and diverse corporate cultures Global Interactive Feature Interactive Feature Data Shorts: Bite-size stories for busy marketers, driven by trending data from Google Global Insights & Best Practices Global Article Article Preserving privacy and performance will protect the future of advertising Global Perspective Perspective How does the world’s largest snack company elevate personalization at scale? Global Article Article 5 keys to creating value with first-party data Perspective Perspective 5 top tips to promote diversity in your business from the world's biggest brands Perspective Perspective How Eli Lilly’s digital transformation led to a customer-first pandemic response Article Article 3 things CMOs should think about when it comes to putting privacy first Global Article Article How CMOs earn a seat at the board table Article Article Explore how you can reach your marketing objectives on the new Advertising Solutions Center Get our newsletter Stay on top of the latest and greatest Subscribe In-depth reading Marketing on YouTube Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing. 21 Articles Mobile speed Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences. 19 Collections Insights Library Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business. 16 Collections Customized Storytelling Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started. 7 Collections Tools Test My Site Test My Site Test your mobile site speed and deliver a better experience. Find My Audience Find My Audience Go beyond demographics to find who matters most to your business. Data Shorts Data Shorts Keep current with bite-size stories using the latest Google data. Grow My Store Grow My Store Assess your retail website’s customer experience—and improve it.