Insights. Ideas. Inspiration.

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Feature of the week

Data Shorts: Bite-sized, data-driven reads to inspire today's marketer

To be ready for tomorrow, brands should keep a close eye on what’s happening today. But first, they need to know what to look for. Understanding signals of customer intent can help brands address local demand in real time, fine-tune their messaging, and pivot with purpose.

Local Picks

Video
Video

The Update: Designing strategically for all

Watch now
Collection
Collection

Building more inclusive marketing and diverse corporate cultures

Collection
Collection

Resources and insights to help you navigate uncertain times

Perspective
Perspective

Today’s CMO: Transforming the role to be ready for what’s next

Global Insights & Best Practices

United States Article
Article

Get ready for 5 big shifts in shopping behavior this holiday season

United States Article
Article

Think video marketing doesn't include performance marketing? Think again

Article
Article

How to capture demand through the power of signals

Global Article
Article

Rethink ready: How to prepare your business for what’s next

Global Perspective
Perspective

How 1 global brand’s measurement strategy maximizes reach and results

Collection
Collection

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

United States Article
Article

Are your inclusion efforts excluding the transgender and gender nonconforming community?

Global Collection
Collection

Resources to help your small business manage through uncertainty

In-depth reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

21 Items

Mobile speed

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences.

19 Items

Insights Library

Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business.

16 Items

Customized Storytelling

Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started.

7 Items

Tools

Test My Site

Test your mobile site speed and deliver a better experience.

Find My Audience

Go beyond demographics to find who matters most to your business.

Data Shorts

Keep current with bite-size stories using the latest Google data.

Grow My Store

Assess your retail website’s customer experience—and improve it.