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Feature of the week

Year in Search 2021

This year saw priorities, cultural interests, and habits change all over the world. Explore the top search trends of 2021 to get your brand ready for the year ahead.

Consumer Insights

Global Article
A Google Search bar and, in block letters: 2021 Year in Search
Article

Explore the top trends of 2021 according to Google Search

Video
The Insights Jam. Year in Search: The road to (new) normalcy, featuring the Google Ads Research and Insights team’s Ashley Wells, Nina Taniguchi, Daniel Trovato, and Casey Fictum
Video

What do billions of search queries reveal about 2021?

Watch now
Global Article
People from around the world watch and engage with YouTube on a variety of devices.
Article

What year-end YouTube trends say about where we are and where we’re headed

Article
A woman rates her online shopping experience as positive using a set of sliders.
Article

How the best companies in the world are reinventing their customer experience

Marketing Strategies & Innovations

Global Article
A Black woman with curly hair tied up in a wrap interacts with a larger-than-life gear wheel, which surfaces matches for her search interests and reveals the shopping latest trends.
Article

What 2021 Search trends mean for your digital strategy

United States Article
A woman of color with long, dark hair sits on a sofa and streams connected TV, video games, and online music services to her home television.
Article

Full stream ahead: Why TV’s shift to digital is an opportunity brands can’t miss

United States Perspective
A Black woman with long locs sits cross-legged on the floor at a lap desk and shops for a car from her laptop.
Perspective

How Carvana reimagined the automotive customer experience

United States Article
A black YouTube Play button tracks along a flywheel against a gold and black grid background with white graffit-inspired stripes.
Article

The Think with Google YouTube channel: Expert tutorials, consumer insights, and industry perspectives

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

United States Article
A bearded white person sits in their wheelchair, reading Think with Google on a mobile device.
Article

Think with Google’s 10 most-read articles of 2021

Global Perspective
A wheelchair user looks on as a blind person with a guide dog interacts with a life-size mobile phone by adjusting accessibility settings to accommodate their needs.
Perspective

Why we should rethink accessibility as customization

Article
Multimodal search brings together Google Lens, Google Search, and voice search. A mobile phone camera points at a broken hex nut and Search offers help across the web.
Article

What the latest changes to Google Search will mean for advertisers

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

39 Articles

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

5 Articles

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

22 Articles

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

63 Articles

Tools

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

Open
A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Open
Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

Open
An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.

Open
See all tools