Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week 3 key measurement considerations to drive business growth in 2024 Pending cookie deprecation and innovations in AI are changing the way marketers reach their measurement goals. Read on as Karen Stocks, VP of global measurement solutions at Google, gives your marketing team the foundation and confidence to prepare for 2024. Feature of the week 3 key measurement considerations to drive business growth in 2024 Pending cookie deprecation and innovations in AI are changing the way marketers reach their measurement goals. Read on as Karen Stocks, VP of global measurement solutions at Google, gives your marketing team the foundation and confidence to prepare for 2024. Consumer Insights United States Article Article Holiday Shopping Insights: Keep momentum with devoted shoppers United States Data Collection Data Collection Holiday Shopping Insights Canada Article Article Meet the Canadian deal seeker: How they’re shopping this holiday season Global Article Article Holiday Shopping Insights: How to multiply your peak days this season Marketing Strategies & Innovations Article Article What AI can and can’t do — and what that means for marketers Article Article A playbook for change: How we’re working to scale sustainability across our marketing Global Video Video Using Google Cloud to forecast customer demand and optimize your creative Article Article How Subway maximizes the impact of marketing mix modeling to drive growth United States Article Article To boost brand sustainability stories, marketers multiply reach with AI Global Article Article How Smartwool embraces relevance to create authentic customer connections United States Article Article 4 practices marketing leaders follow to make privacy a competitive advantage Article Article Your biggest AI marketing questions answered by Google experts In-Depth Reading Focus on Canada Keep up with the latest trends shaping Canada’s marketing landscape, from shifts in consumer habits to best-in-class customer case studies. 10 Collections Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 6 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections AI in Marketing Dig into the latest research and learn how leading marketers are putting Google’s AI-powered tools and solutions to use. 7 Collections Inclusive Marketing Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond. 20 Articles Video Library Explore our video library to get perspectives from industry luminaries, learn new marketing techniques, find creative inspiration, and more. 19 Collections Marketing on YouTube Every day, millions of viewers go deep on YouTube content and creators. Get the latest in creative insights, trends, and strategies. 18 Articles Creativity Creativity grabs attention and inspires action. Discover how data at the intersection art and technology can connect with audiences. 20 Collections Tools Find My Audience Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Grow My Store Assess your retail website’s customer experience—and improve it. Market Finder Get data and insights to identify your next global markets.
