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Feature of the week

What shoppers are searching for going into Black Friday and Cyber Monday

The digital-first holiday season has arrived. Fine-tune your marketing strategy heading into retail's big weekend with a list of top trending products shoppers are searching for right now.

Local Picks

Video
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Video

How an iconic brand achieved growth by becoming a force for good

Watch now
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Building more inclusive marketing and diverse corporate cultures

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Resources and insights to help you navigate uncertain times

Global Interactive Feature
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Interactive Feature

Data Shorts: Bite-sized, data-driven reads to inspire today's marketer

Global Insights & Best Practices

Perspective
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Perspective

The future of commerce is here. Are you ready?

United States Article
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Article

Get ready for 5 big shifts in shopping behavior this holiday season

Global Article
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Article

How the pandemic has shifted mobile gaming behaviors worldwide

Global Article
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Article

COVID-19 has anxious parents searching for inspiration, solutions, and comfort

Global Article
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Article

Navigating uncertainty: What brands can do now

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Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Global Perspective
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Perspective

Why marketers should care about the music industry’s latest transformation

Global Collection
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Resources to help your small business manage through uncertainty

In-depth reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

21 Items

Mobile speed

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences.

19 Items

Insights Library

Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business.

16 Items

Customized Storytelling

Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started.

7 Items

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

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Find My Audience

Go beyond demographics to find who matters most to your business.

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Data Shorts

Keep current with bite-size stories using the latest Google data.

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Grow My Store

Assess your retail website’s customer experience—and improve it.