Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.
Feature of the week

We're always thinking about travel

When it comes to travel, inspiration is everywhere. Our latest interactive reveals how marketers can use machine learning to make sense of thousands of traveler touchpoints.

Local Picks

United States Case Study
Case Study

How brands can merge online and offline experiences to drive growth

United States Case Study
Case Study

How challenging an industry stereotype can inform an entire campaign

United States Perspective
Perspective

How online video helped one brand re-establish trust with its customers

United States Article
Article

Inside Google Marketing: How we’re navigating today’s privacy environment

Global Insights

Perspective
Perspective

What 2.7M YouTube ads reveal about gender bias in marketing

Interactive Feature
Interactive Feature

Why you remembered that YouTube ad

Article
Article

Who wants to watch videos of normal people doing normal things? Just about everyone

Perspective
Perspective

Lessons from top companies on building a better data-first strategy

Perspective
Perspective

How one of the world’s biggest marketers ripped up its playbook and learned to anticipate intent

Perspective
Perspective

9 ways we’re changing habits, so we can make more inclusive marketing at Google

In-depth reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.
18 Items

Mobile speed

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences.
16 Items

Insights Library

Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business.
16 Items

Customized Storytelling

Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started.
7 Items

Tools

Test My Site

Compare your mobile site speed to industry peers and get specific tips to speed it up.

Find My Audience

Go beyond demographics to find the people who matter most to your business.

Shopping Insights

Explore search data to see which products and brands are popular in your category.

Grow My Store

Assess your retail website's customer experience and get tips on how to improve it.