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Feature of the week

How 3 top brands transformed their video ad strategies to follow the views

During 2021, nearly 83% of U.S. households will have at least one connected TV. That means CTV is no longer an emerging technology. It has taken a seat at the mainstream table. Learn how marketers across verticals are reaping the benefits of CTV’s immersive screen.

Local Picks

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Marketing lessons from the pandemic

Video

Talking Shop: How Red Bay Coffee founder Keba Konte and musician Maxwell are giving back

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Building more inclusive marketing and diverse corporate cultures

Small circles hover around one large center circle, which doubles as a stylized pie chart. A section of transparent blue color representing one-third is overlaid across the circle.

Interactive Feature

Visual Stories: Bite-size visual stories for busy marketers, driven by trending topics and data from Google

Global Insights & Best Practices

Browsers with a settings gear wheel, a stack of tumbling cards, and a blue keyhole illustrate Google’s emphasis on privacy, measurement, and automation.

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Building for the future: Why Google is prioritizing investments in privacy, measurement, and automation

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Inside Google Marketing: How we (finally) proved the value of influencer marketing

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8 top advertisers explain what the streaming boom means for the industry

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What we’ve learned from a year of virtual product launches

Three people of color interact with an array of larger than life jigsaw puzzle pieces, as if building a tower. One of the women sits on a blue piece in the center.

Perspective

5 top tips to promote diversity in your business from the world's biggest brands

A woman of color sits at a table, using a laptop. Behind her are 3 large, floating browser windows with a keyhole, a shield, and an online shopping cart.

Article

3 things CMOs should think about when it comes to putting privacy first

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How CMOs earn a seat at the board table

Kevin Murakami, Director, Global Performance Media at Google

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Explore how you can reach your marketing objectives on the new Advertising Solutions Center

In-depth reading

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

21 Articles

Mobile speed

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences.

20 Collections

Insights Library

Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business.

16 Collections

Customized Storytelling

Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started.

7 Collections

Insights. Ideas. Inspiration.

How 3 top brands transformed their video ad strategies to follow the views