Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

A woman with long dark hair faces a chart of the six Route to Ready waypoints and contemplates how to apply them to her company’s digital transformation.

Feature of the week

Results, resilience, and the Route to Ready for 3 brands

Digital transformation does not have to be a grand project. It can be a self-guided, step-by-step journey. Learn how to put the force of digital to work for your business, people, and customers today.

Consumer Insights

Global Article
A Black man with white hair and beard looks through reading glasses at his phone, which displays his holiday shopping list. A stack of packages for shipping are piled up nearby.
Article

How to be ready for holiday shoppers this year

Global Presentation
A search bar pops off the page above trending searches for Halloween costumes, new furniture, and cleaning supplies and services.
Presentation

Global Insights Briefing: Home improvements and Halloween

United States Interactive Feature
Connected TV repeated in block letters, interspersed with screen grabs of a jellyfish, a Black couple embracing, and a white kid doing a skateboard trick.
Interactive Feature

Connected: What do we mean when we say TV?

Global Article
A white woman with long dark hair, wearing a face mask and surrounded by luggage, uses a life-sized mobile phone to access her boarding pass for air travel.
Article

Holiday travel will look different this year. Here’s how marketers can be ready

Marketing Strategies & Innovations

Collection
Route to Ready
Collection

Route to Ready

Video
Desirée Rogers, Co-Owner of Black Opal Beauty and Fashion Fair Cosmetics, and Abrima Erwiah, Co-Founder of Studio One Eighty Nine
Video

Talking Shop: How Desirée Rogers and Abrima Erwiah are building sustainable retail brands for their communities

Watch now
Article
A person of color wearing a white T-shirt and gray pants kneels beside icons related to machine learning models, including a smartphone, a magnifying glass, a light bulb, a laptop, and a line graph. A blue check mark is centered in the middle.
Article

Get comfortable with more types of machine learning models

Global Interactive Feature
Small circles hover around one large center circle, which doubles as a stylized pie chart. A section of transparent blue color representing one-third is overlaid across the circle.
Interactive Feature

Visual Stories: Bite-size visual stories for busy marketers, driven by trending topics and data from Google

Article
Kevin Murakami, Director, Global Performance Media at Google
Article

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Article
Two people of color wearing casual clothes discuss how paid and organic data integration can improve search results and their business.
Article

How to improve ROI by connecting organic and paid search

United States Interactive Feature
Starting an inclusive marketing panel? These Googlers have notes to share- Thumbnail
Interactive Feature

Starting an inclusive marketing panel? These Googlers have notes to share

Article
A Black man with white hair and a white beard wearing casual clothes reviews his company’s 2022 measurement plan from a mobile phone.
Article

Is your measurement plan ready for 2022?

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

38 Articles

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

5 Articles

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

22 Articles

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

63 Articles

Tools

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.