Consumer Insights
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3 things brands should know about the way people shop today
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Optimize your mobile site or app
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3 leading brands doing the tried-and-new
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Now is the time to embrace creativity
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4 industry leaders on what’s next for creativity
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How to maximize a full-funnel media strategy with measurement
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How Bayer used machine learning to predict cold and flu trends
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What 3 brands learned from their YouTube CTV experiments
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Global Insights Briefing: Searching with intent and holiday enthusiasm
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It’s time to electrify auto marketing
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Marketers who prioritize apps are winning today — and tomorrow
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How programmatic advertisers can fundamentally reimagine the way they build audiences
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2012 to 2022: What a decade of insights has taught us
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How to build a successful measurement plan for 2023
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Inside the Google media team’s cookieless measurement tool kit
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Are short-form or long-form videos better for brands? Viewers and creators say both are
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12 key days of this holiday season: How to prepare early and drive profits
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Industry leaders predict what marketing will look like in 2032
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What the latest Search innovations mean for marketers
September 2022
Do the tried-and-new
September 2022
Global Insights Briefing: Searching with intent and holiday enthusiasm
October 2022
12 key days of this holiday season: How to prepare early and drive profits
September 2022
Global Insights Briefing: A focus on conscious spending and saving
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Soothing videos: The surprising trend capturing Gen Z’s attention
August 2022
Global Insights Briefing: Shifting priorities toward value
August 2022
Global Insights Briefing: Conscious and cost-aware consumers
July 2022
As people resume planning for life’s big moments, brands have a role to play
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Global Insights Briefing: Preparing for financial uncertainty
June 2022
People have changed the way they shop. Have you changed the way you sell?
April 2022
Global Insights Briefing: Budgeting for essentials and extras
May 2022
Do the tried-and-new
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How the International Rescue Committee raised millions for humanitarian aid
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Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle
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How future-ready businesses are building for tomorrow
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2 organizational approaches that drive successful digital transformation
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How customer-centricity guided Mondelēz International’s digital transformation
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3 traits digital leaders have in common
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How media agencies can adapt to a transformed digital landscape
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Ready Together: 3 ways agencies can help clients drive digital transformation
April 2022
3 steps a leading design company took to achieve digital transformation
February 2022
Embracing first-party data: 3 success stories from HubSpot
September 2022
In a privacy-first world, the agency-client relationship has never been more important
August 2022
How Google is building the future of measurement for the industry
August 2022
How Google’s in-house marketers are adapting to a shifting privacy environment
June 2022
How Kia is boosting business by focusing on first-party data
March 2022
The digital marketing playbook for driving growth in a changing privacy environment
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3 steps for building a privacy-safe culture
March 2022
Digital Marketing Privacy Playbook: Build direct relationships with your customers
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Preparing display ads for a privacy transformation
February 2022
What Google is doing to make web and app experiences safer and more accessible
March 2022
3 things brands should know about the way people shop today
November 2022
3 leading brands doing the tried-and-new
November 2022
How to maximize a full-funnel media strategy with measurement
November 2022
What 3 brands learned from their YouTube CTV experiments
October 2022
Are short-form or long-form videos better for brands? Viewers and creators say both are
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Why marketers are missing worlds of content people want — and how to change that
June 2022
Reach potential customers at every stage of the funnel with video
June 2022
5 agency executives share their top tips for online video
June 2022
Best of YouTube: 4 innovative ways brands shared their stories in 2021
May 2022
How Ferrero accelerated its YouTube reach with a new brand suitability mindset
March 2022
Optimize your mobile site or app
September 2022
2012 to 2022: What a decade of insights has taught us
October 2022
Industry leaders predict what marketing will look like in 2032
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10 timeless articles that mark 10 years of Think with Google
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Google’s CMO on what defines Google marketing
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A decade of Think with Google: Luminary thinkers and memorable perspectives
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Ukraine: How Google is helping
March 2022
Think with Google’s 10 most-read articles of 2021
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Agility often starts with breaking down silos. Here are 3 things to get right
September 2022
Resilience experts share the best ways to maximize creativity in times of stress and transition
August 2022
How to build a winning analytics team
July 2022
3 ways next-gen leaders embrace uncertainty and drive digital transformation
July 2022
Why supporting nontraditional learning and career paths is simply smart business
July 2022
How Wyndham’s people-first approach prepared it for digital transformation
March 2022
3 ways companies can build an inclusive hybrid workplace
March 2022
How to build collaboration equity in your hybrid workplace
February 2022
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