Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Two gender-nonconforming people play video games from within a video play button and while floating on a blue console controller.

Feature of the week

What brands can learn from LGBTQ+ storytelling in gaming

LGBTQ+ representation is growing across media and culture — and especially gaming. Find out how this industry is avoiding common tropes and creating nuanced content that brings in the whole community.

Consumer Insights

A Black woman wearing a protective mask over her nose and mouth walks along a winding path while pulling a rolling suitcase and holding a credit card.

COVID changed the consumer journey, but what’s likely to stick?

A man of color lies on his stomach on a search bar and looking through binoculars. Above him float three browser windows featuring a watering can, a swimming pool, and an RV.

Global Insights Briefing: Getting a jump on summer

Alistair Rennie, Research Lead, Market Insights EMEA, Google

Ask a Researcher: How do we decode the messy middle of the consumer purchase journey?

The product page of a website with several positive user reviews floats on a search bar with a lightning bolt through it.

12K shoppers showed us how to supercharge Search ads

Marketing Strategies & Innovations

A man draws a squiggly red line with a life-size pencil. In the background, a YouTube video plays next to an active comment feed.

Scrap these 5 creative assumptions for better YouTube ads

Tina Chen Craig, Founder of U Beauty, and Michelle Lam, Founder of True & Co

Talking Shop: Entrepreneurs Tina Chen Craig and Michelle Lam on identity and representation in beauty and fashion

A Black man adjusts a set of slider settings on a website to adjust his user preferences to make it more personalized.

How the pandemic prepared 5 companies for a more customer-first future

Small circles hover around one large center circle, which doubles as a stylized pie chart. A section of transparent blue color representing one-third is overlaid across the circle.

Interactive Feature

Visual Stories: Bite-size visual stories for busy marketers, driven by trending topics and data from Google

Kevin Murakami, Director, Global Performance Media at Google

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Edward Enninful, British Vogue’s Editor-in-Chief: Why your brand needs diverse voices

Tina Allan, Head of Data Science, FCB; Michael Sotelo, VP, Digital, Alma DDB; Carla Eboli, EVP DE&I at Energy BBDO; David Cohen, CEO at Interactive Advertising Bureau; and Jill Baskin, Chief Marketing Officer at The Hershey Company

Digital video is where popular meets personal

Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’-Thumbnail

Google’s CMO shares her team’s inclusive marketing toolkit: ‘We have to be all in’

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

Tools

TestMySite.png Thumbnail

Test My Site

Test your mobile site speed and deliver a better experience.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.