Consumer Insights
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3 things brands should know about the way people shop today
November 2022
3 leading brands doing the tried-and-new
November 2022
Optimize your mobile site or app
September 2022
Now is the time to embrace creativity
November 2022
Global Insights Briefing: Early holiday deal seeking
December 2022
4 industry leaders on what’s next for creativity
November 2022
How to maximize a full-funnel media strategy with measurement
November 2022
How Bayer used machine learning to predict cold and flu trends
November 2022
What 3 brands learned from their YouTube CTV experiments
October 2022
Global Insights Briefing: Searching with intent and holiday enthusiasm
October 2022
It’s time to electrify auto marketing
October 2022
Marketers who prioritize apps are winning today — and tomorrow
October 2022
How programmatic advertisers can fundamentally reimagine the way they build audiences
October 2022
How to build a successful measurement plan for 2023
September 2022
2012 to 2022: What a decade of insights has taught us
October 2022
Are short-form or long-form videos better for brands? Viewers and creators say both are
September 2022
Inside the Google media team’s cookieless measurement tool kit
October 2022
12 key days of this holiday season: How to prepare early and drive profits
September 2022
Industry leaders predict what marketing will look like in 2032
October 2022
Do the tried-and-new
September 2022
Global Insights Briefing: Early holiday deal seeking
December 2022
Global Insights Briefing: Searching with intent and holiday enthusiasm
October 2022
12 key days of this holiday season: How to prepare early and drive profits
September 2022
Soothing videos: The surprising trend capturing Gen Z’s attention
August 2022
Global Insights Briefing: A focus on conscious spending and saving
September 2022
Global Insights Briefing: Shifting priorities toward value
August 2022
Global Insights Briefing: Conscious and cost-aware consumers
July 2022
As people resume planning for life’s big moments, brands have a role to play
August 2022
Global Insights Briefing: Preparing for financial uncertainty
June 2022
People have changed the way they shop. Have you changed the way you sell?
April 2022
Do the tried-and-new
September 2022
How the International Rescue Committee raised millions for humanitarian aid
September 2022
Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle
June 2022
2 organizational approaches that drive successful digital transformation
May 2022
How future-ready businesses are building for tomorrow
May 2022
How customer-centricity guided Mondelēz International’s digital transformation
May 2022
3 traits digital leaders have in common
March 2022
How media agencies can adapt to a transformed digital landscape
April 2022
Ready Together: 3 ways agencies can help clients drive digital transformation
April 2022
3 steps a leading design company took to achieve digital transformation
February 2022
Embracing first-party data: 3 success stories from HubSpot
September 2022
In a privacy-first world, the agency-client relationship has never been more important
August 2022
How Google is building the future of measurement for the industry
August 2022
How Google’s in-house marketers are adapting to a shifting privacy environment
June 2022
How Kia is boosting business by focusing on first-party data
March 2022
The digital marketing playbook for driving growth in a changing privacy environment
August 2022
3 steps for building a privacy-safe culture
March 2022
Digital Marketing Privacy Playbook: Build direct relationships with your customers
August 2022
Preparing display ads for a privacy transformation
February 2022
What Google is doing to make web and app experiences safer and more accessible
March 2022
3 things brands should know about the way people shop today
November 2022
3 leading brands doing the tried-and-new
November 2022
How to maximize a full-funnel media strategy with measurement
November 2022
What 3 brands learned from their YouTube CTV experiments
October 2022
Are short-form or long-form videos better for brands? Viewers and creators say both are
September 2022
Why marketers are missing worlds of content people want — and how to change that
June 2022
Reach potential customers at every stage of the funnel with video
June 2022
5 agency executives share their top tips for online video
June 2022
Best of YouTube: 4 innovative ways brands shared their stories in 2021
May 2022
How Ferrero accelerated its YouTube reach with a new brand suitability mindset
March 2022
Agility often starts with breaking down silos. Here are 3 things to get right
September 2022
Resilience experts share the best ways to maximize creativity in times of stress and transition
August 2022
How to build a winning analytics team
July 2022
3 ways next-gen leaders embrace uncertainty and drive digital transformation
July 2022
Why supporting nontraditional learning and career paths is simply smart business
July 2022
How Wyndham’s people-first approach prepared it for digital transformation
March 2022
3 ways companies can build an inclusive hybrid workplace
March 2022
How to build collaboration equity in your hybrid workplace
February 2022
Now is the time to embrace creativity
November 2022
4 industry leaders on what’s next for creativity
November 2022
How 2 brands and an agency proved the power of custom creative
June 2022
What Google is doing to help brands build resilience and drive results
May 2022
One agency’s path to outstanding video creative
April 2022
Get your brand noticed with the ABCDs for Awareness
April 2022
5 tested creative strategies to improve your auto video ads
March 2022
Crediting Black creativity beyond Black History Month
February 2022
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