Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Why marketers’ picture of seniors is getting old

Feature of the week

Why marketers’ picture of seniors is getting old

It's time to ditch the myth that older adults are hopeless with technology. Dig into our research to find out what gets people 55 and over online and what keeps them there.

Consumer Insights

A man looks through a search bar as if it's a telescope and sees searches for concert tickets and party supplies.

Global Insights Briefing: Preparing for face time

How Next-Gen will reignite the travel industry-thumbnail

Interactive Feature

How Next-Gen will reignite the travel industry

A Black woman wearing a protective mask over her nose and mouth walks along a winding path while pulling a rolling suitcase and holding a credit card.

COVID changed the consumer journey, but what’s likely to stick?

The product page of a website with several positive user reviews floats on a search bar with a lightning bolt through it.

12K shoppers showed us how to supercharge Search ads

Marketing Strategies & Innovations

A Black woman sits on a park bench, drinking a cup of coffee, as an electric car drives by.

How a century-old brand is transforming the auto industry

Morgan DeBaun, Founder and CEO, Blavity Inc., and Melissa Butler, Founder and CEO, The Lip Bar

Talking Shop: Building inclusive businesses with Morgan DeBaun and Melissa Butler

Two people interact with online privacy tools.

The future of privacy — and how you can prepare

Small circles hover around one large center circle, which doubles as a stylized pie chart. A section of transparent blue color representing one-third is overlaid across the circle.

Interactive Feature

Visual Stories: Bite-size visual stories for busy marketers, driven by trending topics and data from Google

Kevin Murakami, Director, Global Performance Media at Google

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Two gender-nonconforming people play video games from within a video play button and while floating on a blue console controller.

What brands can learn from LGBTQ+ storytelling in gaming

Natalie Altzate, YouTube creator of Natalies Outlet, and Dara Treseder, SVP, Global Head of Marketing and Communications at Peleton

How Peloton has transformed people’s relationship to fitness

A man draws a squiggly red line with a life-size pencil. In the background, a YouTube video plays next to an active comment feed.

Scrap these 5 creative assumptions for better YouTube ads

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

An array of icons represent a shopping basket, mobile phone showing a yellow t-shirt, and a line graph.

Grow My Store

Assess your retail website’s customer experience—and improve it.