Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

A person with dark skin and short curly hair in a blazer and pants sits on a stack of boxes, ready for shipping, and peers through a telescope at trends, like global customer partnerships, that will shape the future of marketing.

The future of retail: Global trends shaping the next 5 years

How 3 often overlooked best practices can supercharge your creative

A bold, black megaphone stands out against a gold background.

How agencies are multiplying their impact and expertise with AI-powered solutions

A person with dark skin, short hair, and glasses sits cross-legged while typing on a laptop.

The value of AI

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

2. Bölüm. Düz, omuz hizasında saçlı bir kişi mikroskobun okülerlerinden bakar ve odağı ayarlar.

Multiply expertise

A person with long, dark wavy hair sits cross-legged on a platform reading on a mobile device where they seamlessly engage with ads from AI-powered campaigns.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

A YouTube Creator with medium skin and dark hair in a bob, and wearing a hoodie with a pouch pocket talks to her viewers as comments pop up next to the streaming video.

How YouTube builds equity into its products and policies

Chapter 5. A bearded designer wearing a knit cap and glasses sits in front of a large monitor while reviewing creative executions.

Reimagine audiences and creative

Chapter 3 of 6. A person with light skin and their long hair up in a bun, dressed in a white button-down shirt, motions toward a flowchart diagram on a whiteboard.

Optimize AI

A person with dark skin and long hair in a top knot in a black tee and white pants works at a laptop. Beyond a large keyhole are settings sliders connecting them to a privacy-safe internet.

Why durable solutions are needed to build the future of audiences

Two shoppers safely browse on privacy-safe websites in front of a large, securely locked green padlock. An unlocked gray padlock lurks in the background.

Customers want control over their data — and won’t hesitate to switch brands to get it

A man of color uses a mobile phone to illustrate how mobile site speed increases site usage.

Optimize your mobile site or app

A data-privacy team can support your privacy transformation. Here’s how

An array of blue Google Search fields with white text fill the screen. In-progress user queries, like “best tr …” and “stress manage …” surround the center query, where the cursor lingers at the end of “cooking oil pric …”.

From solar panels to spa days, see how 2022’s top searches set the stage for 2023

A person with medium skin and short dark hair wearing a white T-shirt and black pants reclines on top of an oversized search bar while tracking a package on their laptop.

Global Insights Briefing: Holiday takeaways for marketers

Part 1: Value, reevaluated. Small-business owner Jamie Boatright, dressed in a red short-sleeved shirt, peruses ingredients on a shelf at a warehouse-style grocery store.

Value, reevaluated

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

Part 3: Revising priorities. Wellness expert Lety Soto, dressed in athletic clothing and a head wrap, is pictured walking on a hiking trail. She’s accompanied by another hiker, who wears a backpack over an unbuttoned plaid shirt.

Revising priorities

A person with dark skin and short curly hair in a blazer and pants sits on a stack of boxes, ready for shipping, and peers through a telescope at trends, like global customer partnerships, that will shape the future of marketing.

The future of retail: Global trends shaping the next 5 years

A person with medium skin and short dark hair wearing a white T-shirt and black pants reclines on top of an oversized search bar while tracking a package on their laptop.

Global Insights Briefing: Holiday takeaways for marketers

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

A femme-presenting person with light skin and a straight black bob with bangs sits on a larger-than-life search bar looking through comically large binoculars at a piggy bank and a festive meal on a platter under a cloche.

Global Insights Briefing: Early holiday deal seeking

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A person with light skin, short light hair and a beard, wearing glasses, a black t-shirt, and gray pants sits on an oversized search bar surrounded by shopping bags while browsing for holiday gifts on a laptop.

Global Insights Briefing: Searching with intent and holiday enthusiasm

12 key days of this holiday season: How to prepare early and drive profits

A woman with thick, black curly hair chooses from a wavy, scrolling web browser filled with search options, featuring an array of food and home goods.

Global Insights Briefing: A focus on conscious spending and saving

A woman with light skin and short, medium-light hair and wearing business attire sits in an arm chair and shops for a car on her mobile device.

As people resume planning for life’s big moments, brands have a role to play

A woman with dark skin and curly hair pulled up in scarf sits on an oversized search bar while looking for budget travel options and concert tickets on her mobile device.

Global Insights Briefing: Shifting priorities toward value

A bold, black megaphone stands out against a gold background.

How agencies are multiplying their impact and expertise with AI-powered solutions

A person with dark skin, short hair, and glasses sits cross-legged while typing on a laptop.

The value of AI

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

2. Bölüm. Düz, omuz hizasında saçlı bir kişi mikroskobun okülerlerinden bakar ve odağı ayarlar.

Multiply expertise

A person with long, dark wavy hair sits cross-legged on a platform reading on a mobile device where they seamlessly engage with ads from AI-powered campaigns.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

Chapter 5. A bearded designer wearing a knit cap and glasses sits in front of a large monitor while reviewing creative executions.

Reimagine audiences and creative

Chapter 3 of 6. A person with light skin and their long hair up in a bun, dressed in a white button-down shirt, motions toward a flowchart diagram on a whiteboard.

Optimize AI

A masculine-presenting person with light skin and a black flat-top haircut walks up a staircase while shining a flashlight on circling orbs ahead.

How to keep businesses growing in uncertain times

A person with medium skin and short wavy dark hair, wearing a white t-shirt, black pants, and white sneakers, safely browses the web on a tablet.

How programmatic advertisers can fundamentally reimagine the way they build audiences

A person with dark skin and light-colored long hair, wearing a winter hat, uses a touch screen, showing a brain overlaid with a blue light bulb. A bar chart and a thermometer indicating cold weather hover nearby.

How Bayer used machine learning to predict cold and flu trends

How 3 often overlooked best practices can supercharge your creative

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

Shopping bags appear next to a mobile phone. A YouTube channel plays an unboxing video featuring an open package. A red ribbon of quality appears in the corner of the video screen.

3 things brands should know about the way people shop today

Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.

How 3 brands used YouTube to extend their reach during tentpole moments

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximize a full-funnel media strategy with measurement

A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.

3 leading brands doing the tried-and-new

A person with long, dark wavy hair and medium skin sits next to a person with short, dark hair, a beard, and light skin on a living room couch and, together, they watch YouTube from their connected TV.

What 3 brands learned from their YouTube CTV experiments

Two people, one sitting and one standing and leaning against a larger-than-life mobile phone, watch multiformat YouTube videos on their mobile devices.

Are short-form or long-form videos better for brands? Viewers and creators say both are

A man of color with a spiky undercut and a woman of color with long wavy hair sit on segments of an inverted triangle while watching YouTube videos on a laptop and a mobile device, respectively.

Reach potential customers at every stage of the funnel with video

A woman of colour with long, straight hair and hoop earrings inserts an oversized puzzle piece into a large, red rectangle featuring a play button, which is surrounded by other video windows.

Why marketers are missing worlds of content people want — and how to change that

A masculine presenting marketer with medium skin and short, dark wavy hair applies privacy-preserving fundamentals and experiments to make valuable connections with consumers.

Nestlé’s CMO shares her strategy for accelerating digital transformation at scale

How increasing agility and driving growth now can help CPG brands prepare for the future

A woman, with her dark hair in a high, neat bun and wearing business casual attire, stands facing a larger-than-life web browser, as she tries a new strategy for her company’s Search Ad campaigns.

Do the tried-and-new

Two people pack humanitarian aid boxes with food, medical supplies, and clothing. In the background, an omnichannel funnel directs donations to the IRC via mobile device.

How the International Rescue Committee raised millions for humanitarian aid

A person with black curly hair in a puff interacts with a Venn diagram inside a blue orb. Another person with wavy hair in a bun kneels while holding an orb containing a peak marketing strategy.

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

An older Black man with white hair and a white beard enters a number onto a keypad suspended in a green bubble. Connected by an arc, two nearby bubbles contain a cloud with a microchip and a gear turning to pixels.

2 organizational approaches that drive successful digital transformation

A skyscraper is connected by thin lines to a microchip, consumer survey, flexible marketing plan, and a large growth chart as the company inside goes through a digital transformation.

How future-ready businesses are building for tomorrow

A skyscraper is connected by a thin line to computer chips, marketing analytics graphs, and user preference sliders as the company inside goes through a digital transformation.

How customer-centricity guided Mondelēz International’s digital transformation

Two people of color, dressed in business casual attire, assess their company’s digital marketing strategies, as represented by a cogwork of gears.

How media agencies can adapt to a transformed digital landscape

An Asian American man with a high, flat-top haircut, wearing a boxy t-shirt and cropped pants, points a flashlight on a line graph and a settings wheel.

Ready Together: 3 ways agencies can help clients drive digital transformation

A person with dark skin and long hair in a top knot in a black tee and white pants works at a laptop. Beyond a large keyhole are settings sliders connecting them to a privacy-safe internet.

Why durable solutions are needed to build the future of audiences

Two shoppers safely browse on privacy-safe websites in front of a large, securely locked green padlock. An unlocked gray padlock lurks in the background.

Customers want control over their data — and won’t hesitate to switch brands to get it

A data-privacy team can support your privacy transformation. Here’s how

A femme presenting person, with dark skin and dark hair in a low ponytail, safely interacts with their mobile device while sitting in an armchair.

Embracing first-party data: 3 success stories from HubSpot

A Black woman, with her hair in a bun and wearing an A-line dress, uses a privacy-safe app on her mobile phone.

Protect privacy and drive performance with a new measurement solution

A woman with short black hair and light skin safely interacts with a website that protects her data across the web.

How Google is building the future of measurement for the industry

A man with a dark beard and his hair in a bun sits at a high-top cafe table across from a woman with long, flowing black hair. He safely uses his smartphone, as she browses the web from her laptop, knowing her data is protected.

In a privacy-first world, the agency-client relationship has never been more important

A person with dark skin and long, black, curly hair safely uses a laptop computer that is shielded by privacy-safe first-party data.

How Google’s in-house marketers are adapting to a shifting privacy environment

A white woman with short, spiky hair safely uses her mobile phone to use apps, use social media, and make purchases.

Driving growth in a changing privacy environment: The digital marketing playbook

A company’s cross-functional team works on its omnichannel marketing strategy across brands to meet customers where they are, whether online, on mobile, or on video.

How the company behind Dunkin’, Arby’s, and Sonic reaches people wherever they are

How to build a successful measurement plan for 2023

Inside the Google media team’s cookieless measurement tool kit

A Black woman carries a price tag with HTML code. An Asian American man, kneeling on one leg, lifts a block with a check mark. They are adding these items to a large web browser showing a bar graph, over which hovers a privacy shield.

Fact vs. fiction: 3 measurement myths holding back your marketing

A woman with short, light-colored hair searches for CPG products on her mobile device while pushing a grocery shopping cart toward a big-box store.

Why CPG brands need an end-to-end measurement strategy in today’s uncertain market

YouTube advertisers, focus on these 4 key drivers of ROI

A Black woman with long locs climbs a staircase of improved email marketing campaign components to reach increased conversion and open rates.

What toothpicks have to do with marketing measurement strategies

Consumer Insights

Marketing Strategies & Innovations

In-Depth Reading

20 Articles

7 Collections

18 Articles

22 Collections

Tools