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Consumer Insights

3 things brands should know about the way people shop today

3 leading brands doing the tried-and-new

Optimize your mobile site or app

Now is the time to embrace creativity

Global Insights Briefing: Early holiday deal seeking

4 industry leaders on what’s next for creativity

How to maximize a full-funnel media strategy with measurement

How Bayer used machine learning to predict cold and flu trends

What 3 brands learned from their YouTube CTV experiments

Global Insights Briefing: Searching with intent and holiday enthusiasm

It’s time to electrify auto marketing

Marketers who prioritize apps are winning today — and tomorrow

How programmatic advertisers can fundamentally reimagine the way they build audiences

How to build a successful measurement plan for 2023

2012 to 2022: What a decade of insights has taught us

Are short-form or long-form videos better for brands? Viewers and creators say both are

Inside the Google media team’s cookieless measurement tool kit

12 key days of this holiday season: How to prepare early and drive profits

Industry leaders predict what marketing will look like in 2032

Do the tried-and-new

Global Insights Briefing: Early holiday deal seeking

Global Insights Briefing: Searching with intent and holiday enthusiasm

12 key days of this holiday season: How to prepare early and drive profits

Global Insights Briefing: A focus on conscious spending and saving

Soothing videos: The surprising trend capturing Gen Z’s attention

Global Insights Briefing: Shifting priorities toward value

Global Insights Briefing: Conscious and cost-aware consumers

As people resume planning for life’s big moments, brands have a role to play

Global Insights Briefing: Preparing for financial uncertainty

People have changed the way they shop. Have you changed the way you sell?

Do the tried-and-new

How the International Rescue Committee raised millions for humanitarian aid

Why a CMO-CFO alliance is the crucial piece of the digital transformation puzzle

How future-ready businesses are building for tomorrow

2 organizational approaches that drive successful digital transformation

How customer-centricity guided Mondelēz International’s digital transformation

3 traits digital leaders have in common

How media agencies can adapt to a transformed digital landscape

Ready Together: 3 ways agencies can help clients drive digital transformation

3 steps a leading design company took to achieve digital transformation

Embracing first-party data: 3 success stories from HubSpot

In a privacy-first world, the agency-client relationship has never been more important

How Google is building the future of measurement for the industry

How Google’s in-house marketers are adapting to a shifting privacy environment

How Kia is boosting business by focusing on first-party data

The digital marketing playbook for driving growth in a changing privacy environment

3 steps for building a privacy-safe culture

Digital Marketing Privacy Playbook: Build direct relationships with your customers

Preparing display ads for a privacy transformation

What Google is doing to make web and app experiences safer and more accessible

3 things brands should know about the way people shop today

3 leading brands doing the tried-and-new

How to maximize a full-funnel media strategy with measurement

What 3 brands learned from their YouTube CTV experiments

Are short-form or long-form videos better for brands? Viewers and creators say both are

Why marketers are missing worlds of content people want — and how to change that

Reach potential customers at every stage of the funnel with video

5 agency executives share their top tips for online video

Best of YouTube: 4 innovative ways brands shared their stories in 2021

How Ferrero accelerated its YouTube reach with a new brand suitability mindset

Now is the time to embrace creativity

4 industry leaders on what’s next for creativity

How 2 brands and an agency proved the power of custom creative

What Google is doing to help brands build resilience and drive results

One agency’s path to outstanding video creative

Get your brand noticed with the ABCDs for Awareness

5 tested creative strategies to improve your auto video ads

Crediting Black creativity beyond Black History Month

Optimize your mobile site or app

2012 to 2022: What a decade of insights has taught us

Industry leaders predict what marketing will look like in 2032

10 timeless articles that mark 10 years of Think with Google

Google’s CMO on what defines Google marketing

A decade of Think with Google: Luminary thinkers and memorable perspectives

Ukraine: How Google is helping

Think with Google’s 10 most-read articles of 2021

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