Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week How the pandemic may affect holiday shopping This year’s disruptions will make it hard for retailers to plan for the holidays. We’ve got insights on how people plan to shop differently this year. Local Picks Collection Collection The Update Collection Collection Building more inclusive marketing and diverse corporate cultures Collection Collection Resources and insights to help you navigate uncertain times Interactive Feature Interactive Feature Are recent trends here to stay? Global Insights & Best Practices Perspective Perspective ‘Keep that same energy’: How the ad industry can sustain momentum for racial justice beyond this moment United States Article Article The waste marketers can’t afford and how to address it Video Video How one creative collective is confronting racial injustice Collection Collection Explore how you can reach your marketing objectives on the new Advertising Solutions Center Report Report The marketer’s playbook for navigating today’s privacy environment Article Article 5 trends shaping the auto industry’s approach to a new normal Collection Collection Google's response to COVID-19 Collection Collection Resources to help your small business manage through uncertainty Get our newsletter Stay on top of the latest and greatest Subscribe In-depth reading Marketing on YouTube Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing. 18 Items Mobile speed Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile experiences. 16 Items Insights Library Insights Library is your destination to search, discover, and interact with data and marketing statistics that will fuel your business. 16 Items Customized Storytelling Craft stronger insights-driven storytelling. Here are the tools, case studies, and unique perspectives to get you started. 7 Items Tools Test My Site Test My Site Compare your mobile site speed to industry peers and get specific tips to speed it up. Find My Audience Find My Audience Go beyond demographics to find the people who matter most to your business. Shopping Insights Shopping Insights Explore search data to see which products and brands are popular in your category. Grow My Store Grow My Store Assess your retail website's customer experience and get tips on how to improve it.