Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

A person with light skin and black hair in a high, loose bun and bangs, wearing a loose-fitting gray suit, carries an oversize price tag behind their back through a giant keyhole, which is surrounded by shields, graphs, and sliders.

Driving growth in a changing privacy landscape: The digital marketing playbook

A man with dark skin, close cropped white hair and a white beard uses his mobile device to explore Google’s new AI-powered, privacy-safe Search features.

Your marketing, multiplied by Google AI

Chapter 1 of 3. A Southeast Asian man balances geometric shapes on his foot, right finger, and left hand.

Digital Marketing Privacy Playbook: Build direct relationships with your customers

A person with dark skin and curly dark hair tied up in a scarf, wearing a black top and white pants, holds a larger-than-life magnifying glass over a bar chart, which is just one point on a line graph trending up.

How Google’s own media team handled its upgrade to Google Analytics 4

A person with dark skin, a black beard, a bald head, wearing a black shirt and white pants, kneels in front of an oversize online video player and adds a third star to the video’s rating.

Build more meaningful customer relationships

How AI is changing Search Ads, featuring Kenny Skelton, managing partner, EssenceMediacom, who has light skin, short brown hair, a light beard, and wears a black blazer with a colorful pocket squre, a white button-down shirt, and black pants.

How AI is changing Search ads

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube formats

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

How marketers are tapping their apps to supercharge business growth - Thumbnail

How marketers are tapping their apps to supercharge business growth

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

3 sustainability marketing pitfalls — and how to turn them into wins

A bold, black megaphone stands out against a gold background.

How agencies are multiplying their impact and expertise with AI-powered solutions

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

A man of color uses a mobile phone to illustrate how mobile site speed increases site usage.

Optimize your mobile site or app

A person with short curly hair in athletic clothing and wearing a headband runs while holding dumbbells. “Best running shoe” appears in a search bar at top.

Reach cautious customers who have a new set of values

The search term “packing hacks” appears in a YouTube search bar over a toiletry kit resting on top of carry-on luggage. Four travel-size bottles are lined up in front of the kit.

Capture brand awareness and consideration during moments of discovery

Hovering above a couch, the search term “on display in my store” appears next to a location pin.

Expand omnichannel sales

How 3 often overlooked best practices can supercharge your creative

A man with dark skin, close cropped white hair and a white beard uses his mobile device to explore Google’s new AI-powered, privacy-safe Search features.

Your marketing, multiplied by Google AI

How AI is changing Search Ads, featuring Kenny Skelton, managing partner, EssenceMediacom, who has light skin, short brown hair, a light beard, and wears a black blazer with a colorful pocket squre, a white button-down shirt, and black pants.

How AI is changing Search ads

A marketer with light skin and a dark bobbed haircut, wearing wide-legged pants and a T-shirt, sits on an oversized Search bar while using a laptop to work on an AI-powered advertising campaign.

How AI is helping marketers

A bold, black megaphone stands out against a gold background.

How agencies are multiplying their impact and expertise with AI-powered solutions

Una persona con lunghi capelli scuri e ondulati siede a gambe incrociate su una piattaforma dove legge su un dispositivo mobile e si confronta con gli annunci di campagne potenziate dall'intelligenza artificiale.

Top retailers use AI-powered campaigns to engage their most valuable customers. Here are 4 steps they follow

A person with dark skin, short hair, and glasses sits cross-legged while typing on a laptop.

The value of AI

2. Bölüm. Düz, omuz hizasında saçlı bir kişi mikroskobun okülerlerinden bakar ve odağı ayarlar.

Multiply expertise

Chapter 5. A bearded designer wearing a knit cap and glasses sits in front of a large monitor while reviewing creative executions.

Reimagine audiences and creative

Chapter 3 of 6. A person with light skin and their long hair up in a bun, dressed in a white button-down shirt, motions toward a flowchart diagram on a whiteboard.

Optimize AI

Chapter 4 of 6. A chess piece sits atop a stack of coins standing next to two smaller coin stacks and other game pieces.

Rethink budget and bidding

A YouTube viewer engages with video ad content on multiple platforms: a long-form auto ad on desktop, a Short featuring a football star on mobile, and a creator-led series on CTV.

Success across screens: How 3 brands drove results using multiple YouTube formats

A person with dark skin and dark hair in a high bun sits cross legged with a laptop, watching the top video ads from the YouTube Leaderboard on a laptop, which have been awarded a red ribbon.

Secrets behind 3 of the most-watched YouTube ads

How 3 often overlooked best practices can supercharge your creative

A masculine-presenting, plus-size person with light skin, a beard, and glasses watches YouTube Creator videos from around the world on a mobile phone.

What marketers can learn from the most powerful YouTube trends of 2022

Shopping bags appear next to a mobile phone. A YouTube channel plays an unboxing video featuring an open package. A red ribbon of quality appears in the corner of the video screen.

3 things brands should know about the way people shop today

Two marketers stand at an easel and sketch out a gameplan for their big tentpole ad campaign to be featured on YouTube.

How 3 brands used YouTube to extend their reach during tentpole moments

A large red funnel hovers over two websites, one showing coins for its media budget and one showing a graph for its marketing mix model.

How to maximize a full-funnel media strategy with measurement

A person with long, dark wavy hair and medium skin sits next to a person with short, dark hair, a beard, and light skin on a living room couch and, together, they watch YouTube from their connected TV.

What 3 brands learned from their YouTube CTV experiments

A femme-presenting person with dark skin and curly black hair adjusts their marketing strategy using first-party data, search insights, and automation tools, putting their plans into a flow chart.

3 leading brands doing the tried-and-new

Two people, one sitting and one standing and leaning against a larger-than-life mobile phone, watch multiformat YouTube videos on their mobile devices.

Are short-form or long-form videos better for brands? Viewers and creators say both are

Una persona dalla pelle scura e dai capelli corti e ricci, in blazer e pantaloni, siede su una pila di scatole pronte per la spedizione e scruta con un telescopio le tendenze, come le partnership globali con i clienti, che daranno forma al futuro del mark

The future of retail: Global trends shaping the next 5 years

A person with medium skin and short dark hair wearing a white T-shirt and black pants reclines on top of an oversized search bar while tracking a package on their laptop.

Global Insights Briefing: Holiday takeaways for marketers

A femme-presenting person with long wavy light hair and light skin walks out of a mobile phone that looks like a brick and mortar store while pushing a shopping cart. The shopping cart is full of wrapped gifts.

What 2022 holiday shopping trends and insights mean for marketers in 2023

A femme-presenting person with light skin and a straight black bob with bangs sits on a larger-than-life search bar looking through comically large binoculars at a piggy bank and a festive meal on a platter under a cloche.

Global Insights Briefing: Early holiday deal seeking

12 key days of this holiday season: How to prepare early and drive profits

A person with light skin, short light hair and a beard, wearing glasses, a black t-shirt, and gray pants sits on an oversized search bar surrounded by shopping bags while browsing for holiday gifts on a laptop.

Global Insights Briefing: Searching with intent and holiday enthusiasm

Ein junger Mensch liegt entspannt in der Hängematte, im Hintergrund ein Großbildschirm mit einem Meeresschildkrötenvideo

Soothing videos: The surprising trend capturing Gen Z’s attention

A woman with thick, black curly hair chooses from a wavy, scrolling web browser filled with search options, featuring an array of food and home goods.

Global Insights Briefing: A focus on conscious spending and saving

A woman with light skin and dark wavy hair stands behind a life-size search bar, facing two large squares. One contains a bowl of ramen and the other, a pair of hands holding a leaf. The woman taps on the bowl of ramen.

Global Insights Briefing: Conscious and cost-aware consumers

A woman with dark skin and curly hair pulled up in scarf sits on an oversized search bar while looking for budget travel options and concert tickets on her mobile device.

Global Insights Briefing: Shifting priorities toward value

A person with light skin and black hair in a high, loose bun and bangs, wearing a loose-fitting gray suit, carries an oversize price tag behind their back through a giant keyhole, which is surrounded by shields, graphs, and sliders.

Driving growth in a changing privacy landscape: The digital marketing playbook

Chapter 1 of 3. A Southeast Asian man balances geometric shapes on his foot, right finger, and left hand.

Digital Marketing Privacy Playbook: Build direct relationships with your customers

A person with dark skin, a black beard, a bald head, wearing a black shirt and white pants, kneels in front of an oversize online video player and adds a third star to the video’s rating.

Build more meaningful customer relationships

Two people interact with online privacy tools.

The future of privacy — and how you can prepare

A data-privacy team can support your privacy transformation. Here’s how

A person with dark skin and long hair in a top knot in a black tee and white pants works at a laptop. Beyond a large keyhole are settings sliders connecting them to a privacy-safe internet.

Why durable solutions are needed to build the future of audiences

Two shoppers safely browse on privacy-safe websites in front of a large, securely locked green padlock. An unlocked gray padlock lurks in the background.

Customers want control over their data — and won’t hesitate to switch brands to get it

A femme presenting person, with dark skin and dark hair in a low ponytail, safely interacts with their mobile device while sitting in an armchair.

Embracing first-party data: 3 success stories from HubSpot

A woman with short black hair and light skin safely interacts with a website that protects her data across the web.

How Google is building the future of measurement for the industry

A man with a dark beard and his hair in a bun sits at a high-top cafe table across from a woman with long, flowing black hair. He safely uses his smartphone, as she browses the web from her laptop, knowing her data is protected.

In a privacy-first world, the agency-client relationship has never been more important

An array of blue Google Search fields with white text fill the screen. In-progress user queries, like “best tr …” and “stress manage …” surround the center query, where the cursor lingers at the end of “cooking oil pric …”.

From solar panels to spa days, see how 2022’s top searches set the stage for 2023

Part 1: Value, reevaluated. Small-business owner Jamie Boatright, dressed in a red short-sleeved shirt, peruses ingredients on a shelf at a warehouse-style grocery store.

Value, reevaluated

Part 2: Aid and allyship. Cecil Horton and two volunteers from his organization, all dressed in casual clothing, fill tote bags with boxes of water to distribute to their unhoused neighbors in the San Diego area.

Aid and allyship

Part 3: Revising priorities. Wellness expert Lety Soto, dressed in athletic clothing and a head wrap, is pictured walking on a hiking trail. She’s accompanied by another hiker, who wears a backpack over an unbuttoned plaid shirt.

Revising priorities

A person with medium skin and short dark hair wearing a white shirt and black pants sits on a box behind a search bar while searching online for electric vehicles.

It’s time to electrify auto marketing

Four agency leaders talk about the future of Google Search (clockwise from top left): Elina Vilk of WooCommerce, Laura Russell of Adlucent, JiYoung Kim of GroupM Nexus, and Matt Mierzejewski of Merkle

Top industry leaders share their thoughts on the future of Search

A person, with their curly hair pulled back in puff to reveal an undercut, shops for athletic shoes using multisearch on their mobile device.

What the latest Search innovations mean for marketers

Un carrello della spesa è affiancato a sinistra da un cursore che fa clic su un annuncio del browser e a destra da una barra di ricerca di YouTube e da una barra di ricerca di Google.

Your 2023 guide to driving profitability and reaching new customers with Google

A person with short curly hair in athletic clothing and wearing a headband runs while holding dumbbells. “Best running shoe” appears in a search bar at top.

Reach cautious customers who have a new set of values

The search term “packing hacks” appears in a YouTube search bar over a toiletry kit resting on top of carry-on luggage. Four travel-size bottles are lined up in front of the kit.

Capture brand awareness and consideration during moments of discovery

Hovering above a couch, the search term “on display in my store” appears next to a location pin.

Expand omnichannel sales

An ad shows a person with shoulder-length blond hair and a nose ring spraying perfume to sample a scent.

Stand out online to maximize your profits

A smiling woman wearing a sweater and a ribbed knit beanie carries two holiday gifts.

2022 Retail Marketing Guide: Be ready for the holidays and seasonal shopping moments

A masked woman dressed in a white, button-down blouse examines a dinner plate.

2022 Retail Marketing Guide: Drive foot traffic and in-store sales

Consumer Insights

Marketing Strategies & Innovations

In-Depth Reading

20 Articles

7 Collections

18 Articles

22 Collections

Tools