Insights. Ideas. Inspiration.

Take your marketing further with Google. Think with Google.

Connected TV repeated in block letters, interspersed with screen grabs of a jellyfish, a Black couple embracing, and a white kid doing a skateboard trick.

Feature of the week

Connected: What do we mean when we say TV?

According to YouTube trends and new research, connected TV is not only changing viewer behavior — it’s changing the definition of TV as we know it.

Consumer Insights

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Global Insights Briefing: Making changes

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Interactive Feature

How Next-Gen will reignite the travel industry

A Black woman wearing a protective mask over her nose and mouth walks along a winding path while pulling a rolling suitcase and holding a credit card.

COVID changed the consumer journey, but what’s likely to stick?

The product page of a website with several positive user reviews floats on a search bar with a lightning bolt through it.

12K shoppers showed us how to supercharge Search ads

Marketing Strategies & Innovations

Why marketers’ picture of seniors is getting old

Why marketers’ picture of seniors is getting old

Morgan DeBaun, Founder and CEO, Blavity Inc., and Melissa Butler, Founder and CEO, The Lip Bar

Talking Shop: Building inclusive businesses with Morgan DeBaun and Melissa Butler

A Black woman sits on a park bench, drinking a cup of coffee, as an electric car drives by.

How a century-old brand is transforming the auto industry

Small circles hover around one large center circle, which doubles as a stylized pie chart. A section of transparent blue color representing one-third is overlaid across the circle.

Interactive Feature

Visual Stories: Bite-size visual stories for busy marketers, driven by trending topics and data from Google

Kevin Murakami, Director, Global Performance Media at Google

Explore how you can reach your marketing objectives on the new Advertising Solutions Center

Two people interact with online privacy tools.

The future of privacy — and how you can prepare

Natalie Altzate, YouTube creator of Natalies Outlet, and Dara Treseder, SVP, Global Head of Marketing and Communications at Peleton

How Peloton has transformed people’s relationship to fitness

Two gender-nonconforming people play video games from within a video play button and while floating on a blue console controller.

What brands can learn from LGBTQ+ storytelling in gaming

In-Depth Reading

Inclusive Marketing

Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond.

Mobile Strategies

Understand how mobile speed affects your bottom line, get advice from industry leaders, and learn how to build stronger mobile.

Marketing on YouTube

Dig into new consumer trends, explore YouTube ad effectiveness research, and learn how brands are innovating with online video marketing.

Lessons From the Pandemic

Strategic insights, tools, and other resources to help you navigate uncertainty.

Tools

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Test My Site

Test your mobile site speed and deliver a better experience.

A flashlight emits a red beam that hovers over people icons in shades of white, black and gray.

Find My Audience

Go beyond demographics to find who matters most to your business.

Rising Retail Categories

Rising Retail Categories

Use this interactive tool to understand fast-rising retail categories in Google Search.

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Grow My Store

Assess your retail website’s customer experience—and improve it.