Tools

Inform and strengthen your digital marketing strategies with Google tools that help you explore consumer trends and insights.

Shopping Insights

Shopping Insights

A robust tool that helps you gauge trends by city, region, and season with search volume data for more than 6,000 products and services.

Google Trends

Google Trends

A real-time resource to help you gauge consumer search behaviors and gain key insights into your competitive set. See spikes, troughs, and trends with clear, colorful graphics.

Speed Scorecard

Speed Scorecard

Find out how your site ranks against your peers, by country and connection type.

Test My Site

Test My Site

Most mobile sites lose half of their visitors while loading. See how fast your site is and get tips on how to make it faster.

Consumer Barometer

Consumer Barometer

Explore the role of online sources in the consumer journey—from consideration to purchase—across more than 45 countries and 10 product categories.

Display Benchmarks

Display Benchmarks

Get up-to-date industry benchmarks for your display campaigns. Filter by country, vertical, ad size, and ad format.

Market Finder

Market Finder

This tool will help small and medium-size businesses identify their next global markets—and provide the data and customer insights needed to put a marketing plan into action.