1 Why brands must rethink their approach to women’s sports sponsorship, Marketing Week, 8. Februar 2018

2 Comparing Roland Garros, Statistik zu YouTube-Aufrufen, Stand 18. April 2018

3 How Manchester City became the first Premier League club to hit 1m YouTube subscribers, Marketing Week, 9. November 2017

4 Manchester City, Statistik zu YouTube-Aufrufen, Stand 18. April 2018

5 Full Time Devils, Zahl der YouTube-Abonnenten, Stand 18. April 2018

6 The Huge Formation Debate & Who Should Play, Full Time Devils, 28. Februar 2018

7 Richy Sheely, YouTube, 9. Oktober 2018, Aufrufzahlen Stand 18. April 2018

8 Google/Ipsos Connect, Umfrage zum Nutzerverhalten beim Ansehen von Sportveranstaltungen, USA, Dezember 2017

9 Rugby fans rejoice: There are more outlets for ‘niche’ sports than ever before, Digiday, 23. Mai 2016

10 With no coach, this Israeli skeleton athlete learned the sport by watching YouTube videos, From The Grapevine, 29. Januar 2018