Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week The long game: Why Carlsberg’s 60-second ad became a brand lift masterclass When it comes to watching videos, there can be different levels of attention – and Carlsberg were determined to discover which viewers were focusing the most. Enter the Carlsberg attention model, which provides clear data on which media is resonating the most. Feature of the week The long game: Why Carlsberg’s 60-second ad became a brand lift masterclass When it comes to watching videos, there can be different levels of attention – and Carlsberg were determined to discover which viewers were focusing the most. Enter the Carlsberg attention model, which provides clear data on which media is resonating the most. Consumer Insights Global Article Article Cracking the conversion code: 3 design secrets that make people hit ‘buy’ Nordics & Benelux Case Study Case Study Search to stream: Discover L'Oréal Nordics’ beauty tech routine United Kingdom Perspective Perspective Thrill, treat, repeat: The power of retail that feels rewarding Middle East & North Africa Article Article Search and spend decoded: Google and Visa unpack the commerce landscape in the UAE and Saudi Sub-Saharan Africa Article Article Status, service, and brand values: Key shopping trends in Africa Case Study Case Study How Elkjøp supercharges loyalty: 8X user recognition with first-party data Article Article Consumer journeys have changed. Find out how the 4S behaviours can redefine your marketing Europe, Middle East & Africa Article Article Value beyond volume: Marketing's impact on pricing power and profitability Marketing Strategies & Innovations Poland Case Study Case Study How marketing mix model helped a Polish garden furniture retailer sell in any weather Global Case Study Case Study 15% growth in 90 days: How AI revolutionised Epidemic Sound's marketing Sub-Saharan Africa Article Article Peak season 2025-2026: 3 must-do marketing priorities for South African retail Global Case Study Case Study How a Lithuanian tech company grew sales 39% by focusing on customers of tomorrow Nordics & Benelux Perspective Perspective Beyond the views: What judges really look for in a winning YouTube campaign Europe Article Article From letterbox to laptop promotions: How digital flyers can boost your impact Central Eastern Europe Article Article How Unilever Greece won over short attention spans with AI tools In-Depth Reading Central and Eastern Europe Delve into trends rising alongside CEE, new consumer behaviours, technologies, perspectives, and stand-out marketing strategies. 9 Collections Middle East & North Africa Be inspired by consumer insights, trends, AI-powered solutions, and inventive strategies from across the growing MENA region. 9 Collections Nordics & Benelux Enjoy barrier-breaking insights, innovative strategies, AI-powered solutions, and much more from a welcoming, forward-thinking region. 13 Collections Sub-Saharan Africa Explore Africa’s most innovative brand solutions bringing fresh perspectives on consumer trends, AI, and the future of marketing. 6 Collections United Kingdom Elevate your marketing with the latest case studies, consumer trends, strategies, and thought leadership from across the U.K. 15 Collections Search Insights Dig into Google Search insights and trends from across EMEA to get closer to your customers and be ready for what’s next. 5 Collections YouTube Effectiveness Dive into YouTube ad effectiveness research from across EMEA, and find out how other brands are innovating with online video marketing. 5 Articles Privacy & Trust See how companies across EMEA are taking steps to protect user privacy, as well as build and maintain trust regarding the use of their data. 5 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
