Episode 4: Be there

So far, we’ve explored how consumers’ behavioural and emotional biases make it challenging for brands to earn their loyalty. To help marketers connect with consumers in the right way, we distilled our two-year-long study into three actionable tips for winning brand love. Tune into the final episode of our four-part series where we unpack what our research means for both legacy and challenger brands looking to catch people’s attention in “The Messy Middle.”