The world of marketing is always moving. And staying on top of the latest trends and developments can feel much like a job in itself.
In Think with Google Firestarters, Neil Perkin, founder of U.K. consultancy Only Dead Fish, helps marketers keep pace by delving into the minds of some of the most inspirational leaders in the industry.
From service design expert Lou Downe, to behavioural scientist Richard Shotton, and creative brand strategist Helen Edwards, guests on this show are both interested and interesting — and their wide-ranging perspectives shed a new, often provocative light on what it means to be a marketer in a time of constant change.
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Check out our latest episode with Sophie Lewis, chief strategy officer at M&C Saatchi. In this insightful conversation, she talks about how the job of a strategist is to make connections and notice things, protecting the creative integrity of bold advertising ideas, and just why she has 64,000 photos on her phone.
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