0:00
Interviewer: What would I be surprised to find on your desk?
0:02
Martin Sorrell: A cricket bat.
0:08
Interviewer: Who are you?
0:09
Martin Sorrell: Martin Sorrell, executive chairman of S4 Capital.
0:12
Interviewer: Why do you love your line of work?
0:13
Martin Sorrell: There's no such thing as stress. You're just not having fun.
0:16
Interviewer: What’s your professional mantra?
0:18
Martin Sorrell: I follow the Warren Buffett principle, which is to read as much as possible.
0:23
Interviewer: Which habit have you had to break in order to become a more effective leader?
Martin Sorrell: You have to be very speedy in your responses.
0:29
Delay is a negative.
0:30
Interviewer: What is the best professional wisdom anyone has ever given you?
0:33
Martin Sorrell: Persistence.
0:34
Interviewer: When you hit a creative block, how do you unstick yourself?
0:37
Martin Sorrell: Forget about the problem.
0:38
Relax yourself, your brain
0:40
you might be in the bath, you might be in the shower
0:42
and you get inspiration.
0:43
Interviewer: Which industry hot topic is one that you wish we would stop talking about already?
0:47
Martin Sorrell: That data destroys creativity.
0:50
Interviewer: Which industry topic doesn't get talked about enough?
0:52
Martin Sorrell: The need to… I'm going to be disruptive here
0:57
to blow up traditional ways of working and traditional thinking.
